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Mastronardi Produce and John Paul DeJoria Announce Partnership to Revolutionize Fresh Food Availability

(Kingsville, ON, and Austin, TX, March 12, 2019)  Mastronardi Produce, the leading greenhouse company in North America, announced today that it has teamed up with John Paul DeJoria to make quality, flavorful produce more widely accessible. The partnership will focus on developing Advanced High-Density Farming Systems to grow local fresh food in underserved markets around the globe. Advanced High-Density Farming Systems are individual collections of existing and developing high-tech growing innovations and equipment. Each customized system will include cutting-edge growing facilities, revolutionary automation, water-saving irrigation, energy efficient lighting, and state-of-the-art systems for monitoring growing conditions.

“We believe everyone should have healthy and fresh produce options. John Paul shares our commitment, and we saw the potential to work together on this global high-tech farming initiative, which will focus on growing healthy food where it’s needed most,” says Paul Mastronardi, President and CEO, and the fourth-generation family member leading Mastronardi Produce.

“Partnering with Mastronardi Produce was an easy choice,” said DeJoria. “I want to help revolutionize this industry so more people have access to fresh produce, and finally found the opportunity in partnering with Paul, who is a trailblazing force in the category. He pioneered high-tech berry growing, branded the first tomato, and led the way in plastic reduction—it is apparent that we share a passion for disruptive innovation.”

John Paul DeJoria is the visionary behind Patrón® Spirits, the original ultra-premium tequila that was acquired by Bacardi Limited in 2018. DeJoria is also the Co-Founder & Chairman of John Paul Mitchell Systems®, the global luxury hair care brand, as well as ROK Group of Companies, which offers a diverse portfolio of products that improve the lifestyle of mankind around the world. Its latest launch, ROKiT, provides state-of-the-art mobile handsets and wireless connectivity to consumers at an unbeatable valueMastronardi Produce, which operates under the Sunset® brand, first developed commercial greenhouses in North America and launched leading produce brands, including Campari® and Angel Sweet®. Both parties share a passion for creating environmentally sustainable and socially accountable businesses.

Mastronardi Produce Recognized for a Decade of Business Excellence

(Kingsville, ON, March 7, 2019) Mastronardi Produce is again being honored as one of Canada’s Best Managed Companies in 2019, retaining their prestigious Platinum Club status among Canada’s business elite. This marks the 10th year Mastronardi Produce has received this esteemed designation.

“Winning this award for the 10th year in a row is a great honor and illustrates the depth of our team’s commitment to providing the very best fresh, flavorful produce,” says Paul Mastronardi, President and CEO of Mastronardi Produce, and the fourth-generation family member to lead the organization. “I am so proud to lead such a hard-working group of individuals who feel as passionately as I do about our collective mission: inspiring healthy living through WOW flavor experiences.”

“This year’s Best Managed winners are a testament to the success found when businesses invest in talent, innovate intentionally, and think long-term,” said Peter Brown, Partner, Deloitte Private and Co-Leader, Canada’s Best Managed Companies program. “These companies should be proud of this achievement, and their responsibility in acting as role models for other Canadian businesses.”

Canada’s Best Managed Companies is one of the country’s leading business award programs, recognizing best-in-class Canadian-owned and managed companies with revenues over $15 million.

New Holiday Crop Lights Up the Season

Happy Freshtivus™!

(Kingsville, Ontario, December 10, 2018) Happy Freshtivus™! The first winter crop of flavorful, red-and-yellow-striped ALOHA™ peppers has arrived to brighten holiday sales, Sunset® announced today.

“We’re all about celebrating fresh flavor year-round, and ALOHA’s bold color adds the perfect flair to seasonal displays,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Let the Freshtivities begin!”

Award-winning ALOHA peppers are available in 12X2-count and 11-pound bulk cases. For more information, contact sales@sunsetgrown.com.

Backyard Farms®’ Northeast Expansion Sets Record

BYF Loves NY

(Kingsville, Ontario, and Oneida, New York, December 3, 2018)  Mastronardi Produce Ltd. is expanding the beloved Backyard Farms® brand with the introduction of a high-tech greenhouse in New York, the largest-ever single build in North America.

“This expansion allows us to meet the incredible loyal consumer and retailer demand for this brand,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “It also ensures that all Northeasterners can enjoy what New Englanders have come to expect—fresh-from-the-vine Backyard Farms tomatoes delivered within hours.”

aerial shot of greenhouse

The 71.6-acre glass greenhouse is only Phase I of the company’s mission to satisfy customer appetites—and exceed flavour expectations—for locally grown Backyard Farms® tomatoes.

The new, industry-leading greenhouse more than doubles Backyard Farms’ greenhouse growing acreage and increases Mastronardi Produce’s internal greenhouse network to seven locations across the United States. In total, Mastronardi produces and delivers fresh, flavorful produce to retailers from more than 4,000 productive acres of growing capacity.

Delicious, New-York-grown Backyard Farms® tomatoes are planned to hit stores in Fall 2019.

SUNSET® Partnership About to Rock the BerryWorld®

 

Kingsville, Ontario, Canada and Broxbourne, England (September 6, 2018) BerryWorld®, a leading berry business involved in all aspects of the supply chain, and Mastronardi Produce Limited, North America’s leading grower and distributor of greenhouse produce, have created a partnership that will “WOW™” the North American berry market. The joint venture is a significant and exciting development, as both companies share an uncompromising commitment to providing innovative, market-leading products that start with best-in-class varietal development to deliver exceptional flavor.

“Following a successful track record of growth including expansion across Europe, into Africa, Asia and Australia, North America presented the next logical and attractive step in our strategy to grow the berry world. We have taken the time to carefully consider our approach in North America and are confident that Mastronardi Produce, who pioneered high tech berry growing in 2005, will be a great partner. This joint venture will combine our wealth of berry knowledge and our extensive portfolio of berry varieties with Mastronardi Produce’s recognized reputation for growing expertise, excellent customer service, their appetite and ability for scale, and their state of the art logistics platform,” said Adrian Olins, BerryWorld’s CCO.

Paul Mastronardi, President and CEO of Mastronardi Produce, adds, “We see significant opportunity for expansion in the category. Our track record of game-changing innovation, technological advancements, and fresh produce marketing expertise, combined with BerryWorld’s varieties, category management, and global berry expertise, will make us a unique alternative for the North American berry market. We believe the berries we are bringing to the category will change consumer expectations of how a berry should taste.”

The new berries are expected to launch in North America soon and will debut at the PMA Fresh Summit this year.

About BerryWorld®

The BerryWorld® Group are market leading berry experts, covering all aspects of the soft fruit supply chain, selling the internationally recognized BerryWorld® and Beekers Berries® brands as well as offering premium product to leading own label retailers. Established in 1994, the business prides itself on long-standing grower relationships, proprietary breeding and an exclusive varietal offer as well as expertise in marketing berries and prepared fruit around the world.

To learn more about BerryWorld® visit berryworld.com

 

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