Kingsville, ON (October 25, 2022) – The website for Mastronardi Produce’s Backyard Farms® brand got a fresh look this week, putting the Maine-based greenhouse tomato brand on a colorful and immersive new platform. Users can look forward to a more intuitive experience, featuring playful motion design and brilliant product imagery.
“We wanted a website redesign that captured the essence of the Backyard Farms brand and history: authentic, fresh, and local,” explains Kira Pocedic, Brand Manager at Mastronardi Produce. “The result is a design that is responsive and interactive and aesthetics that really do justice to the quality of product offered at Backyard Farms.”
The Backyard Farms brand has been known for its unique primary colors and emblematic white picket fence that evoke simplicity and community. The updates incorporate those elements while taking the website from a basic static site to one that brings the greenhouse tomato brand to life. Images of plump, full-color tomatoes are so vivid that one can nearly sense their texture, aroma, and flavor. The website’s “How We Grow” page highlights fascinating greenhouse growing details interspersed with stunning photography of the facilities.
“Backyard Farms has a long history in Maine of growing locally, employing locally, and serving the community,” notes Paul Mastronardi, President & CEO of Mastronardi Produce. “It’s important that the brand pays tribute to that, and this redesign showcases some of the amazing talent behind our incredible Backyard Farms produce.”
Backyard Farms is well-known in the region for its sweet and juicy tomatoes on the vine, cocktail tomatoes, and beefsteak tomatoes that are hand-picked at peak flavor. The brand’s produce is locally grown in Maine, Michigan, Colorado, and New York with more locations planned starting next year.
Savor the flavor of the new Backyard Farms website at www.backyardfarms.com.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets nationally recognized products under the SUNSET® brand, including Campari®, Flavor Bombs®, and Angel Sweet® tomatoes. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful gourmet tomatoes, peppers, cucumbers, and berries.
Mastronardi Company Contact:
Audra Macintyre, Communications Specialist