Kingsville, Ontario, and Avondale, Colorado (September 8, 2021) Gourmet produce industry leader, Mastronardi Produce, and VetaNova, operator of energy-efficient solar powered greenhouses, have announced a long-term exclusive distribution agreement of all fruits and vegetables from the operator’s solar powered greenhouse located in Avondale, Colorado. The greenhouse will be starting with a 25-acre range with plans of expanding up to 157 acres.
“Colorado has a particularly strong desire for local fresh fruits and vegetables, and this new farm bolsters our supply alongside production from our current greenhouse in Brush, Colorado,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “The Controlled Environment Agriculture (CEA) space is rapidly evolving, and solar-powered greenhouses increase what we know is already the most sustainable way to grow. This is a significant milestone for the Colorado area farming and food sectors.”
The new Avondale facility is also within close proximity to several major retailers and foodservice operators and will create more stable access to locally-grown SUNSET® tomatoes, peppers and leafy greens, even on the coldest Colorado winter day.
Both Mastronardi and VetaNova share a passion for delivering fresh, sustainably grown produce to consumers in the area. “Everyone should have access to fresh produce,” says Mastronardi. “This location was chosen with careful intention and we’re excited to start delivering even more exceptional flavor to the area, all within hours of being hand-picked.”
Look for fresh, Colorado-grown SUNSET® products from this location to start shipping in Spring/Summer 2022.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets nationally recognized products under the SUNSET® brand, including Campari®, Flavor Bombs®, and Angel Sweet® tomatoes. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful gourmet tomatoes, peppers, cucumbers, and berries.
VetaNova, Inc. in Denver, Colorado, offers green energy solutions through building and operating energy-efficient solar greenhouses. VetaNova, Inc. is in the business of building and operating solar-powered, state of the art, greenhouse facilities, which vertically grow fruits and vegetables for distribution to local markets.
Jaclyn Ducharme, Communications Specialist