Kingsville, Ontario (October 16, 2019) Brace yourself for a flavor explosion of epic proportions. This week in Anaheim, SUNSET® will unveil its newest on-the-vine tomato bomb at Produce Marketing Association’s Fresh Summit Tradeshow & Expo.
The sweet-like-honey golden snacking tomato follows the massive success of Flavor Bombs® and Sugar Bombs™, both of which are ripened and packed on the vine for optimal flavor. It offers the same high-impact Bombs™ taste experience that consumers crave and packs a crunch like no other.
“SUNSET dominates the on-the-vine snacking category, which is the fastest growing tomato segment,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “We’ve built a massive fanbase for the Bombs™, and we can’t wait to share this new addition to the line-up.”
The company has several other flavorful surprises in store for PMA, including Organic Wild Wonders®, a certified organic offering of the number one tomato-mix brand in the United States.