Kingsville, ON (April 24, 2023) – Mastronardi Produce has revealed its latest product launch with the addition of Umami The Fifth Taste® to its award-winning line of snacking tomatoes on the vine. This addition brings a whole new flavor profile to the Bombs® selection with a sweet and savory taste that complements its current lineup of sweet flavor. This snacking tomato is a unique red hue and is carefully cultivated to be as exquisite in flavor as it is in appearance. The Umami Bomb is named after a Japanese word that has been used in the West to describe an elusive savory flavor, one that doesn’t fit into our four traditional flavor categories of sweet, salty, sour, or bitter – that is to say, “the fifth taste”.
“It’s no coincidence that we’re releasing Umami The Fifth Taste as our fifth Bomb,” explains Paul Mastronardi, President & CEO of Mastronardi Produce Ltd. “Umami is a totally unique flavor that will fascinate our loyal Bombs consumers. We are extremely eager to bring this to market and continue to lead innovation in the fastest-growing tomato segment.”
Like the other Bombs snacking tomatoes, Umami tomatoes are ripened to perfection and packed on the vine, delivering optimal flavor and freshness. The line is made up of the popular Flavor Bombs®, Sugar Bombs®, Honey Bombs™, and Lolli Bombs™ which have created huge demand and a cult-like following among consumers.
Unveiling Umami for the first time at the CPMA Trade Show and Convention, attendees can get a first look at The Fifth Taste™ at the SUNSET booth, #1021.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens™ brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.
Audra Macintyre, Communications Specialist