Kingsville, ON (February 8, 2023) – Two Mastronardi Produce brands were celebrated for excellence in package design and innovation at the prestigious PAC Global Awards Wednesday night. The company’s marketing team took home the Best in Class award for both its Queen of Greens™ lettuce brand in the New Brand category and for its SUNSET® Wild Wonders® Harvest Medley™ in the Specialty category (Limited Edition/Seasonal) in what marked a record-breaking year of submissions to the competition. Since its first entry in 2013, Mastronardi Produce has won 12 PAC Global Awards for the unique packaging designs and product branding it releases each year.
“It is an incredible honor to see our team recognized for innovation and excellence in brand marketing,” says Paul Mastronardi, President and CEO of Mastronardi Produce Ltd. “We know that flavor is what our consumers are loyal to, but marketing drives the first purchase, and that is critical to a product’s success. Creating excitement in the produce section not only benefits the industry, but it inspires consumers to eat fresh, flavorful fruits and vegetables.”
Mastronardi Produce officially launched its Queen of Greens™ brand in retail in 2022, offering premium greenhouse grown lettuce blends with an extended shelf life. The design features a powerful female icon who the company thinks of as Mother Nature’s wild sister. The package uses bold and colorful brand design that jumps out in the leafy greens section with a robust, six-SKU lineup. Convenient, resealable top seal packaging communicates the benefits of the brand: locally grown, washed and ready to eat without GMOs, pesticides or herbicides.
For its winning Harvest Medley packaging, the design team leveraged the SUNSET Wild Wonders® brand – the leader in the mixed medley tomato segment – to provide a special fall-themed seasonal offering. Wild Wonders is a colorful array of gourmet snacking tomatoes from around the world with a discovery and travel theme that reflects the exclusive varieties found inside each package. A unique leaf-shaped top seal clam highlights the fall design and stands out on shelf for its original appearance.
Well known for its eye-catching branding, Mastronardi Produce has long been a pioneer in marketing its products, beginning with Campari® – the world’s first branded tomato –in 1995 which set the course for marketing within the produce industry. The company continues to earn awards for brand and design innovations in its pursuit to inspire healthy living through “WOW” flavor experiences.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens™ brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.
Audra Macintyre, Communications Specialist