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What’s Better than Chocolate? Ask SUNSET®

Kingsville, Ontario (June 3, 2019) – United Fresh is about to get a whole lot sweeter. Next week in Chicago, SUNSET® will unveil their full line-up of premium berries, which includes the newly rebranded WOW™ berries.

“We can’t wait to share our new WOW™ berry line,” says Nicole Balderas, VP of Marketing at Mastronardi Produce®. “The unique flavor notes of each premium berry are—quite literally—better than chocolate and will completely change expectations for how a berry should taste.”

SUNSET has some seriously sweet treats in store for show attendees, from a special greeting by WOW brand ambassadors to a berry special nightcap at the United Fresh Late-Night Party. The first 150 people to sample the six new varieties of WOW berries will also receive a special take-away.

“SUNSET revolutionized the tomato category by delivering a new level of quality, flavor, and innovation, and we’re going to do it again with berries,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “It’s going to be a banner year for us at United Fresh.”

WOW berries will also be on display in the United Fresh Innovation Award showcase, alongside other SUNSET finalists: Backyard Compostable packaging and Sprinkles™, Tiny Mighty Tomatoes™.

Mastronardi Unveils New European Venture

Kingsville, Ontario, and Maasdijk, Netherlands (May 28, 2019) Mastronardi Produce® is pleased to announce it is investing in Europe through a partnership with Dutch vegetable exporter Soho Produce.

“This partnership will allow us to expand our offerings to our North American customers,” says Paul Mastronardi, President and CEO, and fourth-generation family member to lead Mastronardi Produce. “Whether they’re seeking flavorful tomatoes, rare purple peppers, Belgium Endive, or a unique in-and-out discovery, we can provide a single, efficient procurement solution.”

“From Campari®, the very first branded tomato, to their new cult tomato line, Flavor Bombs™ & Sugar Bombs™, Mastronardi has created the most respected brands in the produce space,” says Remco Beekman, Chief Executive Officer of Soho Produce. “This expertise, coupled with our knowledge of European commodities, positions us for success.”

Beekman will lead Sales and Marketing for the new venture, which will be known as SUNSET of Holland. Paul Schockman will join the team to lead Operations; he brings over 15 years’ experience in the fresh produce sector in both the Dutch and Canadian markets.

SUNSET of Holland will also be the initial distributor in select markets for the first Advanced High-Density Farming System of the John Paul Dejoria/Mastronardi partnership.

Trailblazing Partnership Brings Local Produce to Appalachia

SUNSET & AppHarvest Logos

Kingsville, Ontario, and Morehead, Kentucky (May 21, 2019) Produce industry leader Mastronardi Produce and AppHarvest have announced construction of a high-tech greenhouse in Morehead, Kentucky, which will bring an infusion of jobs and award-winning produce to the Appalachian states.

“The 60-acre [2.6 million plus square feet], state-of the-art facility will be one of the most sustainable, efficient, and technologically advanced greenhouses of its kind,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “This is a significant milestone for Kentucky’s farming and food sectors.”

The new build represents Phase One of AppHarvest Founder and CEO Jonathan Webb’s vision to stoke the region’s economy, which took a major hit with the decline of coal.  It will create year-round access to locally-grown SUNSET® tomatoes and cucumbers, and it will be the largest high-tech cucumber greenhouse in the US.

Both Mastronardi and AppHarvest share a strong commitment to developing communities, and the Morehead location was chosen with careful intention.

“Situated in the heart of America, the facility is within one day’s drive of 70% of the US population in a region known for its hard work, ingenuity, and tenacity,” says Webb. “This greenhouse will be a source of opportunity, optimism, and prosperity for the entire Appalachian region.”

“We believe everyone should be able to buy fresh vegetables,” says Mastronardi. “Thanks to this partnership, consumers in Kentucky and surrounding states—Ohio, Tennessee, Virginia, and West Virginia, to name a few—can look forward to flavorful SUNSET® produce arriving at stores within hours of being hand-picked. And increasing availability of local produce will continue to be a priority for us.”

Look for delicious, Kentucky-grown SUNSET® products to hit stores in 2020.

SUNSET® Marks Sweet Win at CPMA

Organic Angel Sweet

(Kingsville, ON April 2, 2019) SUNSET® Organic Angel Sweet® has won the Best Organic Product Award at the Canadian Produce Marketing Association Convention and Tradeshow in Montreal, Canada.

Showcased in SUNSET’s new backyard-compostable packaging, Organic Angel Sweet® was one of 53 products to compete in the New Product Showcase, which was judged by a panel of industry leaders.

“There has been tremendous customer and retailer response since we launched Organic Angel Sweet in 2018, and we’re honored to receive this recognition from our peers,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce.

Greenhouse-grown and born from the world’s sweetest grape tomatoes, Organic Angel Sweet delivers the same exceptional flavor that consumers expect of SUNSET snacking tomatoes. And like all SUNSET products, they are Non-GMO Project Verified.

“SUNSET continues to be the leading driver of growth in the snacking category, and this new offering generates excitement within the growing organic segment,” says Nicole Balderas, Vice President, Marketing.

This award follows in the footsteps of the product’s conventional counterpart, which has received numerous accolades, including the prestigious Superior Taste Award from the International Taste and Quality Institute.

Mastronardi First in Fresh to Join Sustainable Packaging Coalition®

SUNSET sets sights on industry-wide change

(Kingsville, ON, April 1, 2019) Mastronardi Produce continues to lead in sustainability innovation— this time as the first fresh produce company to join the Sustainable Packaging Coalition® (SPC).

The SPC is a collection of leading companies and thought leaders who believe in the power of industry to make packaging more sustainable.

“We recognize the importance of this issue, and as a leader in the category, we felt it was important to contribute to addressing this issue on a broad scale,” said Paul Mastronardi, President and CEO of Mastronardi Produce, and the fourth-generation family member to lead the organization. “By joining forces with coalition members and continuing to develop earth-friendly solutions, we hope to inspire change among our retailer partners, consumers, and even more broadly.”

Organic Angel Sweet pint

“We recognize consumers are concerned about their impact on the planet,” said Nicole Balderas, Vice President, Marketing, for Mastronardi Produce.  “We also know that this is a multi-faceted issue, so our goal is to provide a range of packaging solutions to empower consumers and retailers to address it.”

Balderas points out the rising concern over single-use plastic as an example saying, “We know consumers want alternatives to single-use plastic, and we are committed to offering alternatives, so they can make choices they feel good about.”

Mastronardi will showcase its latest sustainable packaging options, including SUNSET® options that are made from renewable sources and are 100% backyard compostable, at this year’s Canadian Produce Marketing Association’s Convention & Tradeshow in Montreal, Quebec.

The SPC is a trademark project of GreenBlue Org. Greenblue is a Charlottesville, VA-based environmental nonprofit dedicated to the sustainable use of materials in society.

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