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Good things growing

tomatoesMPL… Chris Veillon, director of Marketing at Mastronardi Produce® in Kingsville, Ont., says new and different products are the main factor driving growth in the greenhouse industry. For example, 15 years ago tomatoes came in one variety and consumers used them in everything from salads to sauces. “Now when you walk into a store, it’s an experience where you’re buying specific products for specific uses,” says Veillon. “Customers are becoming more savvy with the tomatoes they’re purchasing and how they’re using them.”

Mastronardi Produce®, which began growing vegetables in the 1920s, is now the largest greenhouse operator in North America. It produces a wide range of gourmet greenhouse tomatoes, peppers and cucumbers under its Sunset brand, including Campari cocktail tomatoes, Spendido grape tomatoes and Zima®, an orange grape tomato meant for snacking. “Our forte is in new product development,” says Veillon. “[We] test over 200 different varieties of tomatoes in every colour, shape and size you can think of.” (more…)

Mastronardi Produce®/Sunset® to launch Loomato™ at PMA Expo

Kingsville, ON (July 18, 2013) – Dean Taylor is the director of foodservice sales and commodity planning for Mastronardi Produce®/Sunset, a leading producer of greenhouse vegetables with headquarters in Leamington, ON, Canada. He said that the company is exhibiting at booth number 35 at the Produce Marketing Association Foodservice Conference & Expo in Monterey, CA, July 26-28.

“We will be promoting our Sunset® brand Kumato® Simply Unique Brown Tomato®,” said Taylor. “I’ll be joined at the expo by Ken Silveira, president of Mastronardi West, Nancy Pickersgill, event planning and communication manager, and Pam Cherwak, manager of foodservice sales.”

The company is also launching its new Sunset® Loomato™ tomato at the PMA Foodservice expo.

loomatoAfrican-Peanut-Chicken-withAfrican Peanut Chicken with Mastronardi Campari® tomatoes and Sunset® Kumato® Caprese Salad are two recent foodservice applications of Mastronardi Produce®/Sunset tomatoes. The company plans to debut its Loomato™ at the PMA Foodservice Expo.“These beautifully fresh, old-world tomatoes are harvested on the vine for maximum aroma and flavor,” said Taylor. “Discovered by accident in Europe, these uniquely beautiful tomatoes are now available in North America.” (more…)

Kumato® is a registered trademark of a Syngenta Group Company.

The People Have Chosen! Mastronardi’s SUNSET® Varieties Win

Peoples-Choice-TomatoKingsville, ON (June 17, 2013) – Gourmet greenhouse grower Mastronardi Produce® has once again taken top honors at the annual Hottest Tomato Competition; the company’s SUNSET® Mini Kumato® tomato was chosen as the People’s Choice Award for Tomatoes for 2013.

With more than 50 different types & varieties of tomatoes on display during the competition, the People’s Choice Award for Tomatoes truly represents what customers enjoy the most in their tomato experience, flavor. (more…)

Kumato® is a registered trademark of a Syngenta Group Company.

Mastronardi’s New Products Drive Theme For Upcoming CPMA

MPL-ECO-Pepper-Box-with-SUNSET-Logo-TagsKingsville, ON (April 15th, 2013) – With Canadian crop production about to peak, Mastronardi’s increased capacity will have the company shipping more products than ever before. In adding more than 100+ acres of production in Ontario alone and doubling its primary Canadian distribution centre, the company continues to focus on new product innovation and will be showcasing new items at the CPMA. (more…)

Mastronardi/SUNSET® Named Canada’s 50 Best Managed Company Again

FirstOnSite-Best-Managed-Companies_Post-SlideKingsville, ON (February 26th, 2013) – Mastronardi Produce® has long been known as industry leaders in the growing & marketing gourmet greenhouse produce under its SUNSET® brand of products. For a fourth consecutive year, Mastronardi has recently been named one of Canada’s 50 Best Managed Companies. (more…)

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