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SUNSET® Announces Chef Roger Mooking as Culinary Director

Kingsville, ON (August 30, 2017) SUNSET® is pleased to announce celebrity chef Roger Mooking as Culinary Director.

The company first began its partnership with Mooking, host of popular Cooking Channel show Man Fire Food, in 2015. Since that time, Roger has been an integral part of the team, developing new and innovative recipes and products.

“When I first met Chef Mooking I was instantly inspired by his creativity in the kitchen,” shared President and CEO Paul Mastronardi. “His dedication to innovation and quality, much like our own, is what truly makes him stand out.”

Currently, Chef Mooking is prominently featured in SUNSET’s new Chef Inspired line. The innovative line comprises SUNSET’s most flavorful, premium gourmet produce offerings. Each unique packaging design features Chef Mooking’s recipes on pack to inspire consumers to elevate their meals using fresh and flavorful ingredients.

The line is also accompanied by an online cooking series, hosted by Roger, where he demonstrates everything from what to do with leftover tomatoes to how to make a decadent dessert for two. The vivacious chef uses a variety of SUNSET® products to create his signature dishes, which range from quick and healthy staples to special occasion indulgences.

“I’m thrilled to continue this partnership with the SUNSET® team,” shared Chef Mooking. “Over the past two years, I’ve gained a real understanding of the dedication and detail that goes into each and every SUNSET® product and it’s truly inspiring. As the newly appointed Culinary Director, I will ensure that consumers and chefs everywhere will be inspired to cook with such flavorful, high quality products.”

For more signature Roger Mooking recipes, visit sunsetgrown.com/RogerMooking

SUNSET® Expands Local Canadian Year Round Production

Kingsville, ON (Aug 21, 2017) Mastronardi Produce is continuing to expand their local program, this time with an exclusive partnership with Golden Acre Farms. The greenhouse facility, located in Kingsville Ontario, will bring SUNSET® brand cucumbers to more Canadians year-round.

“This local partnership right here in Kingsville will enable us to reach more Canadian consumers and provide that fresh, local flavor, even in the middle of winter,” shared President and CEO Paul Mastronardi.

Currently the greenhouse grows approximately 21 acres of cucumbers, using advanced supplemental lighting to continue producing through the winter.

“I’m excited to continue working with the SUNSET® team and harvesting our new crop this week,” shared Luis Chibante, President and owner of Golden Acre Farms. “We’re incredibly proud to bring our community high quality, local produce.”

The greenhouse is now harvesting SUNSET® cucumbers. For more information on how to order, email sales@sunsetgrown.com

SUNSET® Adds Ohio Greenhouse to Local Program

Kingsville, ON (Aug 15, 2017) Mastronardi Produce and Golden Fresh Farms, located in Wapakoneta, Ohio, are pleased to announce an exclusive agreement between the two companies to bring Mastronardi’s SUNSET® brand produce to more consumers throughout the US. This will be the 5th state that the SUNSET® brand will be grown locally in, allowing the company to reach over 75% of the United States population, delivering a local flavorful fruit in less than a 10-hour drive.

“Luis Chibante is a fantastic grower and operator. I’ve known him for years,” stated Mastronardi Produce President and CEO Paul Mastronardi. “His passion and expertise in growing will enable both of us to expand the Ohio footprint together.”

Ohio Proud allows loyal consumers to choose great tasting products that help support their local communities and ensures freshness.

“I’m excited to join Paul and the SUNSET® team with our new crop starting this fall,” shared Luis Chibante, President and owner of Golden Fresh Farms. “Mastronardi is the best growing and marketing company in the greenhouse industry, and this will give us the opportunity we need to expand the next 15 acres.”

Currently the greenhouse grows approximately 20 acres of tomatoes year-round with advanced supplemental lighting.

AppHarvest Selects SUNSET to Re-Ignite Coal Country

Pikeville, KY– Aug 1, 2017 – Jonathan Webb’s vision of bringing a renewed economic boom to the Appalachians looks to be bright. Wisely he has brought in the industry pioneer and expert to launch his mountain top greenhouse in the heart of America.

Agricultural startup AppHarvest, and Mastronardi Produce Ltd., North America’s leading grower and distributor of specialty and commodity greenhouse produce that operates under the SUNSET® brand, today announced that they have partnered to help develop high-tech greenhouses in the Kentucky and West Virginia Appalachian region.

“We are very excited to be partnering with AppHarvest and to support their plan of bringing high-tech greenhouse jobs to this Appalachian region and fresh, local year round produce to key markets,” said Paul Mastronardi, President and CEO of Mastronardi Produce. “AppHarvest shares our passion for developing local communities and our commitment to providing “fresh from the farm” produce to our customers that we believe is critically important to our success.”

AppHarvest Founder and CEO, Jonathan Webb, said his team is committed to bringing the high-tech greenhouse industry to the heart of coal country and believes that Mastronardi is the perfect partner. “We believe that Mastronardi Produce has the most talented and successful greenhouse team in the world and their SUNSET® brand is one of the top brands in produce today. Our partnership with them will set us up for success and allow us to build a scalable model in the region.”

“Jonathan has identified terrific pieces of land to erect the facilities and secured enormous support throughout the region. His dedication to this project is unmatchable.” Mastronardi stated.

Over 10,000 jobs have been lost in Eastern Kentucky since the decline of coal. “The spirit of the region is unmatched and we want to work alongside those hardworking men and women,” Webb said. “Our goal is to provide economic development and opportunity for this region.” The first project announced is in Eastern Kentucky on top of a reclaimed coal mine site and will be a 1.8 million square ft state of the art glass greenhouse.

Webb stated that “as a gateway between the Midwest and South, Kentucky’s borders lie within a day’s drive of 65 percent of the US population and income. Building near these markets will significantly reduce transportation costs and will provide a much need local produce option for these regions.” Mastronardi will be the exclusive marketer for AppHarvest.

SUNSET® Honored as Most Award-Winning Contestant at Leamington Greenhouse Competition

SUNSET® does it again, winning seven awards at the Leamington Greenhouse Competition this year, including being honored as the most award-winning contestant over the last 10 years.

Along with Most Awarded, SUNSET® took home top honors in six other categories, including: Specialty Tomato, Kids’ Choice Tomato, Specialty Bell Pepper, Red Bell Pepper, Kids’ Choice Cucumber, and best of all, the coveted People’s Choice Tomato.

We’re very excited this year’s competition was so successful,” said CEO Paul Mastronardi. “It’s especially rewarding to be honored as the most awarded contestant over the last decade. These numerous awards over the years are a testament to the strength of the SUNSET® brand and its commitment to innovation and flavor.”

This commitment to innovation and flavor were exemplified at the competition as SUNSET® won a People’s Choice award, as well as two Kids’ Choice Awards. In addition, SUNSET® dominated the Specialty Tomato category, taking all 3 top spots with Mini Kumato® taking first place.

“People’s Choice Tomato is a special award, because it comes directly from our consumers and our community,” shared Paul Mastronardi.  “Along with that, winning all three spots in the Specialty Tomato category and taking first place in Specialty Bell Peppers just confirms that consumers really love SUNSET® flavor.”

The annual greenhouse competition is hosted by R.E.A.C.H. International, a locally funded charitable organization, with proceeds going toward the funding of schools and clinics in Uganda.

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