In the News Archive - SUNSET® Produce

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Mastronardi Produce Expands with Sixth USA Greenhouse

Kingsville, Ontario and Wapakoneta, Ohio (July 6, 2018) North America’s leading grower and distributor of specialty and commodity greenhouse produce announced that it has expanded with its sixth greenhouse in the USA, a 20-acre state-of-the-art facility in Wapakoneta, Ohio. The farm will operate as The Ohio Greenhouse Company, and uses the latest innovative technology to provide fresh, local produce to the area year-round.

The Ohio Greenhouse Company will focus on offering flavorful, non-GMO produce under the SUNSET® brand, and will be locally available at top retailers for Ohio and surrounding states including Michigan, Pennsylvania, New York, Indiana, Illinois, Kentucky and West Virginia.

“This new location perfectly complements our vision and plan for providing fresh, local produce to our retailers and consumers,” said Paul Mastronardi, President and CEO and fourth generation family member to lead the Mastronardi Produce organization. “Growing our local footprint and delivering on our long-standing ‘fresh from the farm’ commitment to our customers is something we are incredibly passionate about. We will be growing Ohio’s best red and flavorful tomatoes in the middle of the winter!”

In total, Mastronardi Produce grows and delivers fresh, locally grown flavorful produce to retailers from more than 4,000 productive acres of growing capacity. The new location offers the company the ability to triple the site’s greenhouse acreage in the future.

SUNSET® Continues to Wow, Winning an Innovation Award at the United Fresh Tradeshow

Kingsville, ON (June 27, 2018) SUNSET® continues to be a leader in produce innovation, winning an Innovation Award at the United Fresh Tradeshow in Chicago.

Up against eight finalists in the category, the Aloha™ pepper brought home the award for Best New Vegetable Product. All Innovation Award finalists were displayed at the Innovation Showcases at the United Fresh Tradeshow and voted on by attendees over the course of the two-day show.

“It is always an honor to receive an award that is voted on by our peers and the retail partners who inspire and challenge us to bring new ideas and new flavors to market,” shared CEO Paul Mastronardi. “Winning this award gives us confidence that we are delivering on-trend, innovative ideas that meet the needs of consumers.”

Part of their Chef Inspired collection, the Aloha pepper is a unique striped pepper that is as pleasing to the eye as it is to the palette. Its sweet flavor and beautiful stripes of red and orange are unlike any other pepper on the market today.

“At SUNSET, we’re on a mission to help our retail partners continue to grow their businesses by delivering consistently excellent flavor to their consumers,” continues Mastronardi. “We will continue to wow our retailers and consumers with exciting, innovative products, revolutionary package design and most importantly, unbeatable flavor that encourages people to eat more produce and live healthier lives.”

SUNSET was one of seven honorees to receive an Innovation Award at the United Fresh Tradeshow.

 

SUNSET® Takes Home Seven Awards at the 11th Annual Leamington Greenhouse Competition

Kingsville, ON (June 18, 2018) SUNSET® earned seven awards at the 11th annual Leamington Greenhouse Competition, making it the most awarded contestant of the two-day competition.

Along with winning the Overall Best Tomato and Overall Best Pepper, SUNSET took top honors in five other categories, including: Cluster Tomato, Cocktail Tomato, Bite-Size Tomato, Specialty Bell Pepper and Specialty Hot Pepper. In addition, SUNSET dominated the Bite-Size Tomato category, placing in all three spots with Flavor Bombs® ranking first.

“We are honored to receive numerous awards for our premium produce at this year’s Greenhouse Competition,” said CEO Paul Mastronardi. “Winning all three spots in the Bite-Size category, along with winning Best Overall Tomato and Best Overall Pepper is a true testament to the strength of the SUNSET brand and its commitment to innovation and flavor.”

Products are entered in to a double-blind taste test which are first judged by a panel of experts, including representatives from the Ontario Ministry of Agriculture & Rural Affairs, chefs, and produce managers. All entries are then judged by the public, who cast over 1000 votes this year.

“What I love most about this competition is that products are judged purely on their flavor. Flavor is our top priority at SUNSET so receiving the most awards at this year’s competition is a great compliment to our hardworking team,” said CEO Paul Mastronardi.

The annual greenhouse competition is hosted by R.E.A.C.H. International, a locally funded charitable organization, with proceeds going toward the funding of schools and clinics in Uganda.

Roger Mooking Serves Up 21 New Flavorful SUNSET® Recipes

 

Kingsville, ON (May 16, 2018) SUNSET® is pleased to introduce 21 new flavorful recipes developed by Celebrity Chef Roger Mooking. This totals nearly 100 unique recipes that Mooking has created showcasing fresh SUNSET produce since his partnership with the company in 2015.

Chef Mooking, who was announced as SUNSET’s Culinary Director last year, took his recipe development in a different direction for his latest recipes. He’s focused on simple, yet delicious dishes that home cooks with limited time and/or kitchen experience can prepare in minutes.

“We created a series of easy to prepare recipes using SUNSET branded produce that literally anyone can master at home, even kids,” explained Mooking. “We wanted to show consumers that cooking with fresh produce is an easy way to add flavor and nutrition to your plate.” Among the 21 new recipes, consumers can find inspiration (or meals) ranging from Sweet Bell Pepper Scrambled Eggs to Roasted Whole Turkey with Minzano® Tomato Bread Stuffing as well as kid-friendly snacks for healthy eating on-the-go. Nearly all the recipes can be completed in 30 minutes or less and use ingredients that can be found at any supermarket or independent grocer.

“We believe consumers are going to love our newest recipes and have fun recreating these dishes at home,” shared CEO Paul Mastronardi. “Our aim is to not only educate consumers on the importance of healthy eating but to also provide creative, flavorful meals that incorporate fresh SUNSET produce and are easy to prepare for home chefs of all skill levels.”

The 21 new recipes, along with all of the dishes Chef Mooking has created for SUNSET are available online at https://www.sunsetgrown.com/rogermooking/

SUNSET® Wins the Packaging Innovation Award at CPMA for You Make Me™ Pasta Kits

Kingsville, ON (April 25, 2018) SUNSET® has earned another  award for its You Make Me™ line of four pasta kits, this time winning the Packaging Innovation Award at the CPMA Convention and Trade Show in Vancouver, Canada. This is the second innovation award that SUNSET has received this month.

According to CPMA, the pasta kits were awarded for ‘taking packaging to the next level’. You Make Me was among 48 products displayed at the show’s New Product Showcase for attendees to view. The entries were judged by a panel of industry leaders.

The You Make Me pasta kits launched by SUNSET in 2017 were designed to provide busy consumers with a healthy and fast meal solution using fresh produce. Each pasta kit contains fresh SUNSET tomatoes, perfectly portioned pasta, a spice packet, and some come with gourmet infused oil. You Make Me is available in four different flavors, Classic Italian (“You Make Me Fresh”), Spicy Arrabbiata (“You Make Me Hot”), Creamy Parmesan (“You Make Me Blush”) and Cold Pasta Salad (“You Make Me Chill”). Each kit serves dinner for two or makes four sides, and can be prepared in 15 minutes or less.

“It is extremely gratifying to earn the approval of our peers here in Canada at the CPMA Convention and Trade Show for our You Make Me pasta kits,” shared CEO Paul Mastronardi. “We were honored to receive the Gateway to Innovation Award at the Viva Fresh Expo in San Antonio, Texas earlier this month for this exciting product and I look forward to seeing more positive responses in the future.”

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