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SUNSET® Earns Three Superior Taste Awards for Phenomenal Flavor 

Kingsville, ON (June 11, 2020) – For a company who places flavor at the top of their game, winning a prestigious flavor award is an honor that SUNSET® has received for not one, but three of their newest produce innovations. Honey Bombs™ golden cherry tomatoes on-the-vine, Shazam!™ shishito peppers, and Kaboom!® black jalapenos all received Superior Taste Awards at this year’s blind tasting presented by the International Taste Institute in Brussels, Belgium.

“Winning these Superior Taste Awards is a true honor and great testament to our continual dedication in delivering quality, flavorful produce to our customers and consumers. We know that people dig flavor and we will continue to give healthy, flavorful options that revolutionize the category and inspire our consumers to live life flavorfully,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “What I love most about this prestigious event is that it is a blind taste-test conducted by some of the world’s greatest chefs and sommeliers and products are judged purely on the full sensory experience that they deliver.”

SUNSET was amongst 800 other food and beverage producers from around the world who submitted their products in hopes of receiving a Superior Taste Award Certification. Each product was judged by a jury of over 200 of the world’s most renowned Michelin-starred Chefs and Sommeliers and evaluated on the following criteria: first impression, vision, olfaction, taste, and texture.

“It’s a strict process. The products are blind tasted; this means that the samples are anonymized: we do not see the packaging and do not know the brand name nor the producers’ name; we don’t even know from which country it comes,” says Stijn Roelandt, International Taste Institute jury member and Sous-Chef at Hof van Cleve, 3 Michelin stars. “This forces us to be completely objective as we do the sensory analysis. Only truly good products are certified.”

This is the 11th year in a row that SUNSET has received Superior Taste Awards from the International Taste Institute. Other award-winning products include their Aloha™ striped peppers, Flavor Bombs® and Sugar Bombs® from the Bombs™ lineup of on-the-vine snacking tomatoes, and Campari®, the world’s first branded tomato.

SUNSET® Takes the Prize at Virtual CPMA

Kingsville, ON (May 13, 2020) – Things just got a little sweeter for SUNSET®, who recently received the Best Snackable Product award at the CPMA Virtual New Product Showcase for their newest on-the-vine snacking tomato, Honey Bombs™. With the cancellation of Canada’s largest produce trade show due to COVID-19, the CPMA took to a virtual platform to display the latest in product and packaging innovation.

“Our Bombs™ lineup has had such an overwhelming response from customers and consumers, first with Flavor Bombs® and then Sugar Bombs®,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “Honey Bombs™ offers the same explosive flavor that consumers come to expect with our brand and is already garnering the same cult-like attention as our other Bombs tomatoes.”

Honey Bombs is the newest addition to the uber successful Bombs™ lineup of snacking tomatoes. These golden sweet cherry tomatoes-on-the-vine offer a sweet-like-honey taste and pack a perfect crunch. Their explosive flavor, vibrant color, and aromatic crunch make them ideal for snacking, salads, and appetizers and their beautiful foil-detailed packaging helps them stand out on shelf.

“While our circumstances have changed tremendously over the past several months, it’s fantastic to see how the industry is still connecting virtually and celebrating innovations in fresh produce,” continues Paul. “We are thrilled to receive this award for one of our latest produce innovations.”

Honey Bombs was one of 56 products that entered the CPMA Virtual New Product Showcase which were displayed on Twitter under the hashtag #2020NPS. Products were judged by a panel of industry experts.

New SUNSET SHIELD Program Helps Protect Employees

Kingsville, ON (May 5, 2020) – Mastronardi Produce is addressing the next milestone as it adapts to the COVID-19 pandemic with the creation of the SUNSET® SHIELD program to help protect its employees.

In late February as news of the spread of COVID-19 aired, Mastronardi Produce acted quickly to ensure the safety of its employees and the stability of its supply chain. Many staff were transitioned to working remotely and a task force, made up of cross-functional leaders was established to focus on the people and the ever-changing landscape during this disruptive time. Vigorous measures were taken to protect workers who needed to remain onsite including social distancing practices and increased cleaning and sanitation. The company also significantly increased its communication touchpoints with employees and created an online portal where employees can access important messages, resources and submit their questions and concerns.

“I’m incredibly grateful and proud of how our Flavor Army has come together to ensure we maintain the critical food supply,” says Paul Mastronardi, President and CEO of Mastronardi Produce Ltd.

Today, Mastronardi Produce is taking further steps to protect its employees by creating the SUNSET® SHIELD program which will help them remember some critical actions to take in order to help prevent the spread of COVID-19. Paul continues, “We’ve been adapting day-to-day as this pandemic has unfolded and with the creation of the SUNSET® SHIELD program we are giving our Flavor Army yet another tool to help keep them safe.”

The SUNSET® SHIELD basics:

S – SOCIAL DISTANCE. Watch your 6’.

H – HEALTH. If you’re sick, STAY HOME!

I – INDIVIDUAL PROTECTION. Always use your PPE.

E – ENGAGE REMOTELY. Use technology to communicate. Even in the office.

L – LOOK. Read and obey all posted signage and guides.

D – DEEP CLEAN. Frequent handwashing and sanitization.

For almost two months now, while some of the staff have worked remotely the company has been able to focus on its frontline workers. Now, as the population in both the U.S. and Canada consider returning to work, the company is dealing with yet another challenge: a safe, phased in return to work of its remote workforce.

“With the addition of more staff in our facilities it’s important that our employees understand what steps we all need to take to remain safe and healthy,” says Paul. “Our employees are the heart of this company, and they are incredibly passionate about what they do. They are truly world-class in every way. Without this team, we would not be here, and making sure they’re protected is something that I personally take very seriously.”

The new SUNSET® SHIELD program will be launched immediately and be continuously adapted to the ever-changing needs during this pandemic.

Greenhouse Grower Article

Mastronardi Produce is one of the true pioneers in the greenhouse produce industry. Since building the first commercial greenhouse in North America in the 1940s, the company has continued as an innovator and leader in the greenhouse industry for more than 70 years, with four generations leading the charge over time. With a formative vision to provide fresh, premium greenhouse vegetables year-round, the company has become a world-class producer focused on quality and unbeatable flavor.

Click here for full article.

SUNSET Gives Back to the Tomato Capital of Canada

Kingsville, ON (April 6, 2020) – Giving back to the community in which its own roots are planted has always been something Mastronardi Produce holds close to its heart. As a fourth-generation family-owned company, the importance of community is at the core of its values. Now, the company is showing its support for the Tomato Capital of Canada with the announcement that the recently built amphitheater located in Leamington will be named SUNSET® Stadium.

“This was an easy decision for us. Since my great-grandfather first purchased a farm on Oak Street 70 years ago, our roots have been here in Leamington,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “This is a way to give back to the community that has given us so much support and has helped us grow into who we are today.”

Purchasing the naming rights to the amphitheater is just one of many meaningful philanthropic initiatives the company has undertaken for its local community. Over the years, the company has donated millions of pounds of fresh produce to local charitable organizations such as food banks, community shelters, and school nutrition programs. They have been a leading participant in community events that support foundations such as the MS Society of Canada and Autism Ontario. They have even hosted many of their own community events to support local youth and promote the greenhouse industry, such as CAMP-ARI, a week-long camp adventure for local youth who may not otherwise have the opportunity to attend camp, and Sliced Leamington, a live cooking competition for both youth and adults.

“We are very excited to have the opportunity to partner with Mastronardi Produce,” said Mayor Hilda MacDonald. “Mastronardi Produce is a great community leader and we are proud to associate our waterfront jewel with a trusted national brand like SUNSET®. We look forward to working with the Mastronardi Produce team to continue to enhance entertainment experiences along our waterfront for Leamington residents and visitors alike.”

Located near the shores of Lake Erie in Seacliff Park, the outdoor theater features a concrete pad with capacity for 300 people and grass seating for 5700. It hosts a range of special events, concerts and celebrations, and is an important gathering place for the municipality.

The new name is effective immediately.

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