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SUNSET Gives Back to the Tomato Capital of Canada

Kingsville, ON (April 6, 2020) – Giving back to the community in which its own roots are planted has always been something Mastronardi Produce holds close to its heart. As a fourth-generation family-owned company, the importance of community is at the core of its values. Now, the company is showing its support for the Tomato Capital of Canada with the announcement that the recently built amphitheater located in Leamington will be named SUNSET® Stadium.

“This was an easy decision for us. Since my great-grandfather first purchased a farm on Oak Street 70 years ago, our roots have been here in Leamington,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “This is a way to give back to the community that has given us so much support and has helped us grow into who we are today.”

Purchasing the naming rights to the amphitheater is just one of many meaningful philanthropic initiatives the company has undertaken for its local community. Over the years, the company has donated millions of pounds of fresh produce to local charitable organizations such as food banks, community shelters, and school nutrition programs. They have been a leading participant in community events that support foundations such as the MS Society of Canada and Autism Ontario. They have even hosted many of their own community events to support local youth and promote the greenhouse industry, such as CAMP-ARI, a week-long camp adventure for local youth who may not otherwise have the opportunity to attend camp, and Sliced Leamington, a live cooking competition for both youth and adults.

“We are very excited to have the opportunity to partner with Mastronardi Produce,” said Mayor Hilda MacDonald. “Mastronardi Produce is a great community leader and we are proud to associate our waterfront jewel with a trusted national brand like SUNSET®. We look forward to working with the Mastronardi Produce team to continue to enhance entertainment experiences along our waterfront for Leamington residents and visitors alike.”

Located near the shores of Lake Erie in Seacliff Park, the outdoor theater features a concrete pad with capacity for 300 people and grass seating for 5700. It hosts a range of special events, concerts and celebrations, and is an important gathering place for the municipality.

The new name is effective immediately.

SUNSET® Drops a New Bomb on Snacking Category

Kingsville, ON (March 30, 2020) – First came Flavor Bombs®, SUNSET’s first on-the-vine snacking tomato offering, then Sugar Bombs®, a grape tomato-on-the-vine. We all know good things come in threes and SUNSET® is reinvigorating the snacking category once again with their newest addition to the uber successful Bombs™ lineup of on-the-vine snacking tomatoes. Honey Bombs™ golden sweet cherry tomatoes-on-the-vine will hit store shelves this May and the results are sure to be explosive!

The Bombs™ lineup has also found its way in the culinary world, grabbing the attention of foodies, influencers and chefs. Bon Appetit celebrity Chef and YouTube personality Brad Leone visited Mastronardi Produce’s state-of-the-art greenhouse with nearly 60 lit acres of growing capacity in Coldwater, Michigan to film a segment for his hugely successful “It’s Alive” series. Viewers can see Mastronardi Produce’s impressive greenhouse growing operations first-hand and get an inside look into where their produce comes from. He also created a signature recipe using SUNSET® Flavor Bombs®.

To keep up with the insatiable demand for on-the-vine snacking tomatoes, the company has made significant investments to expand their infrastructure as well, most recently with the expansion of Green Empire Farms in New York, the largest single-build high-tech greenhouse in North America boasting 64 acres of lit growing capacity. The investments in expansion will allow for a significant increase in production of premium locally-grown greenhouse produce, especially during the winter months.

“Consumers can’t seem to get enough of our on-the-vine snacking tomatoes, so we’re excited to offer them another flavorful option that will take snacking to the next level,” shared Peppe Bonfiglio, VP of sales for Mastronardi Produce. “The investments in marketing and expanding our growing capacity are a reflection of the increasingly high consumer demand for the unbeatable flavor and quality of the SUNSET® brand.”

Click here to see the full “It’s Alive” video with Paul Mastronardi and Chef Brad Leone.

SUNSET® Rocks Leamington Shore

Leamington, ON (March 26, 2020) – Mastronardi Produce® and the Municipality of Leamington are pleased to announce that the recently built amphitheatre located in Seacliff Park will be named SUNSET® Stadium.

“This was an easy decision for us. Since my great-grandfather first purchased a farm on Oak Street 70 years ago, our roots have been here in Leamington,” says Paul Mastronardi, President & CEO and fourth-generation family member to own Mastronardi Produce Ltd. “This is a way to give back to the community that has given us so much support, and has helped us grow into who we are today.”

Located near the shores of Lake Erie in Seacliff Park, the outdoor theatre features a concrete pad with capacity for 300 people and grass seating for 5700. It hosts a range of special events, concerts and celebrations, and is an important gathering place within the municipality.

“We are very excited to have the opportunity to partner with Mastronardi Produce,” said Mayor Hilda MacDonald. “Mastronardi Produce is a great community leader and we are proud to associate our waterfront jewel with a trusted national brand like SUNSET®. We look forward to working with the Mastronardi Produce team to continue to enhance entertainment experiences along our waterfront for Leamington residents and visitors alike.”

The new name is effective immediately.

Covid-19: A Message from Paul Mastronardi, President and CEO of Mastronardi Produce

We recognize that these are uncertain times. We want you to know that as an essential service, we take our responsibility to continue to provide a steady supply of fresh, nutritious food to our many communities very seriously. We are fully committed to keeping our business operating in order to continue to provide quality fresh produce during these challenging times.

We cannot continue to do that without ensuring the health and safety of our employees – this is our top priority. We’ve made several changes to help all our employees stay healthy during this time. These changes include remote work-from-home policies where possible, and for those employees who need to remain on-site, we have updated our cleaning, sanitation, shift schedule and workspace policies.

We would like to extend our sincerest thanks to all our employees, particularly those that remain on-site and on the front lines, grocery retailers, and food service providers for their dedication in providing for our communities at a time when it is needed most. The work we are doing is critical and we will get through this together.

Paul Mastronardi
President and CEO of Mastronardi Produce Ltd.

Mastronardi to Break 500 Lit Acres in 2020

Kingsville, ON (March 9, 2020) – LOCAL WINTER SUPPLY: Mastronardi Produce® is significantly increasing access to locally and winter-grown, flavorful SUNSET® produce, with the recent procurement of Double Diamond Farms greenhouse supply. The company has assumed sales and marketing of Double Diamond Farms production of 140 acres of high-tech, lit greenhouses in Leamington, ON, with plans to expand to 172 acres by 2021.

“The increase in northern production is especially vital for providing our Midwestern and Eastern consumers with flavorful, locally-grown produce even in the winter months, within a day of being picked,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “We will continue to increase the availability of local produce and meet the incredible and loyal consumer demand for the SUNSET® brand.”

Along with this development, Mastronardi Produce’s recent locally-grown investments include the development of Green Empire Farms in New York, the largest single-build high-tech greenhouse in North America boasting 64 acres of lit growing capacity, and a partnership with AppHarvest in Kentucky, a 60-acre, state-of-the-art facility said to be one of the most sustainable, efficient, and technologically advanced greenhouses of its kind. The two expansions, together with the development of Double Diamond Farms, has increased the company’s lit acreage by 250 in 2020 alone, with more expansion planned. Altogether, Mastronardi Produce will total over 5,000 acres of total growing capacity.

Look for flavorful, locally-grown SUNSET® products in stores year-round.

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