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New Holiday Crop Lights Up the Season

Happy Freshtivus™!

Kingsville, Ontario (December 10, 2018) Happy Freshtivus™! The first winter crop of flavorful, red-and-yellow-striped ALOHA™ peppers has arrived to brighten holiday sales, Sunset® announced today.

“We’re all about celebrating fresh flavor year-round, and ALOHA’s bold color adds the perfect flair to seasonal displays,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Let the Freshtivities begin!”

Award-winning ALOHA peppers are available in 12X2-count and 11-pound bulk cases. For more information, contact

Backyard Farms®’ Northeast Expansion Sets Record

BYF Loves NY

Kingsville, Ontario, and Oneida, New York (December 3, 2018)  Mastronardi Produce Ltd. is expanding the beloved Backyard Farms® brand with the introduction of a high-tech greenhouse in New York, the largest-ever single build in North America.

“This expansion allows us to meet the incredible loyal consumer and retailer demand for this brand,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “It also ensures that all Northeasterners can enjoy what New Englanders have come to expect—fresh-from-the-vine Backyard Farms tomatoes delivered within hours.”

aerial shot of greenhouse

The 71.6-acre glass greenhouse is only Phase I of the company’s mission to satisfy customer appetites—and exceed flavour expectations—for locally grown Backyard Farms® tomatoes.

The new, industry-leading greenhouse more than doubles Backyard Farms’ greenhouse growing acreage and increases Mastronardi Produce’s internal greenhouse network to seven locations across the United States. In total, Mastronardi produces and delivers fresh, flavorful produce to retailers from more than 4,000 productive acres of growing capacity.

Delicious, New-York-grown Backyard Farms® tomatoes are planned to hit stores in Fall 2019.

SUNSET® Partnership About to Rock the BerryWorld®


Kingsville, Ontario, Canada and Broxbourne, England (September 6, 2018) BerryWorld®, a leading berry business involved in all aspects of the supply chain, and Mastronardi Produce Limited, North America’s leading grower and distributor of greenhouse produce, have created a partnership that will “WOW™” the North American berry market. The joint venture is a significant and exciting development, as both companies share an uncompromising commitment to providing innovative, market-leading products that start with best-in-class varietal development to deliver exceptional flavor.

“Following a successful track record of growth including expansion across Europe, into Africa, Asia and Australia, North America presented the next logical and attractive step in our strategy to grow the berry world. We have taken the time to carefully consider our approach in North America and are confident that Mastronardi Produce, who pioneered high tech berry growing in 2005, will be a great partner. This joint venture will combine our wealth of berry knowledge and our extensive portfolio of berry varieties with Mastronardi Produce’s recognized reputation for growing expertise, excellent customer service, their appetite and ability for scale, and their state of the art logistics platform,” said Adrian Olins, BerryWorld’s CCO.

Paul Mastronardi, President and CEO of Mastronardi Produce adds, “We see significant opportunity for expansion in the category. Our track record of game-changing innovation, technological advancements, and fresh produce marketing expertise, combined with BerryWorld’s varieties, category management, and global berry expertise, will make us a unique alternative for the North American berry market. We believe the berries we are bringing to the category will change consumer expectations of how a berry should taste.”

The new berries are expected to launch in North America soon and will debut at the PMA Fresh Summit this year.

About BerryWorld®

The BerryWorld® Group are market leading berry experts, covering all aspects of the soft fruit supply chain, selling the internationally recognized BerryWorld® and Beekers Berries® brands as well as offering premium product to leading own label retailers. Established in 1994, the business prides itself on long-standing grower relationships, proprietary breeding and an exclusive varietal offer as well as expertise in marketing berries and prepared fruit around the world.

To learn more about BerryWorld® visit


Mastronardi Produce Expands with Sixth USA Greenhouse

Kingsville, Ontario and Wapakoneta, Ohio (July 6, 2018) North America’s leading grower and distributor of specialty and commodity greenhouse produce announced that it has expanded with its sixth greenhouse in the USA, a 20-acre state-of-the-art facility in Wapakoneta, Ohio. The farm will operate as The Ohio Greenhouse Company, and uses the latest innovative technology to provide fresh, local produce to the area year-round.

The Ohio Greenhouse Company will focus on offering flavorful, non-GMO produce under the SUNSET® brand, and will be locally available at top retailers for Ohio and surrounding states including Michigan, Pennsylvania, New York, Indiana, Illinois, Kentucky and West Virginia.

“This new location perfectly complements our vision and plan for providing fresh, local produce to our retailers and consumers,” said Paul Mastronardi, President and CEO and fourth generation family member to lead the Mastronardi Produce organization. “Growing our local footprint and delivering on our long-standing ‘fresh from the farm’ commitment to our customers is something we are incredibly passionate about. We will be growing Ohio’s best red and flavorful tomatoes in the middle of the winter!”

In total, Mastronardi Produce grows and delivers fresh, locally grown flavorful produce to retailers from more than 4,000 productive acres of growing capacity. The new location offers the company the ability to triple the site’s greenhouse acreage in the future.

SUNSET® Continues to Wow, Winning an Innovation Award at the United Fresh Tradeshow

Kingsville, ON (June 27, 2018) SUNSET® continues to be a leader in produce innovation, winning an Innovation Award at the United Fresh Tradeshow in Chicago.

Up against eight finalists in the category, the Aloha™ pepper brought home the award for Best New Vegetable Product. All Innovation Award finalists were displayed at the Innovation Showcases at the United Fresh Tradeshow and voted on by attendees over the course of the two-day show.

“It is always an honor to receive an award that is voted on by our peers and the retail partners who inspire and challenge us to bring new ideas and new flavors to market,” shared CEO Paul Mastronardi. “Winning this award gives us confidence that we are delivering on-trend, innovative ideas that meet the needs of consumers.”

Part of their Chef Inspired collection, the Aloha pepper is a unique striped pepper that is as pleasing to the eye as it is to the palette. Its sweet flavor and beautiful stripes of red and orange are unlike any other pepper on the market today.

“At SUNSET, we’re on a mission to help our retail partners continue to grow their businesses by delivering consistently excellent flavor to their consumers,” continues Mastronardi. “We will continue to wow our retailers and consumers with exciting, innovative products, revolutionary package design and most importantly, unbeatable flavor that encourages people to eat more produce and live healthier lives.”

SUNSET was one of seven honorees to receive an Innovation Award at the United Fresh Tradeshow.


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