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SUNSET® Provides Fresh Summer Camp Experience to 48 Local Youth

(Kingsville, ON, July 19, 2019) As part of its ongoing commitment to inspiring healthy living, SUNSET® is sending 48 local youth who might not otherwise attend summer camp to “CAMP-ARI,” a week-long program at Gesstwood Camp and Education Centre in Essex, ON. The name “CAMP-ARI” is a tribute to SUNSET’s award-winning Campari® cocktail tomato, the first-ever branded tomato.

Camp Ari graphic“We’re thrilled to send 48 local kids to camp this summer,” says Melanie Mastronardi, Project Coordinator, Community. “Our mission is to inspire healthy living through WOW flavor experiences, and this is a great way to encourage kids to get active and make smart eating choices.”

In addition to enjoying fresh air and memorable experiences, all 2019 Gesstwood campers throughout the summer will have access to fresh, greenhouse-grown SUNSET® fruits and vegetables at their camp meals and snacks.

“We’re grateful to SUNSET for their continued support, including the weekly donations of delicious greenhouse-grown produce they provide to help fuel the approximately 60 – 100 campers we host each week throughout the summer,” says Breanna Roles, Gesstwood Camp Director.

This is the second year SUNSET has sponsored Gesstwood, which provides year-round recreational programs. To date, SUNSET has completely renovated and winterized six cabins at the camp, including the latest Aloha Cabin, named for the company’s unique orange-and-yellow-striped bell pepper. Materials for the Aloha Cabin were provided by the United Church.

Gesstwood also got a new look, thanks to SUNSET’s award-winning creative team. They led the redesign of the camp’s logo, which was used on camper and staff T-shirts and bandanas that SUNSET supplied this summer.

Hottest Hothouse: SUNSET® Flavor Rocks Leamington Fair

Kingsville, ON (June 16, 2019) – SUNSET® swept the cocktail tomato category and took top honours in nine categories at the 12th Annual Leamington Greenhouse Competition, earning it the most accolades of the two-day competition.

In addition to receiving Best Overall Strawberry for the perfectly sweet dreamberry™, part of the new WOW™ berry line, SUNSET® two-bite cucumber, Qukes™ was named best cocktail cucumber and Cloud Cukes was voted both People’s and Kids’ Choice Cucumber. The uniquely striped ALOHA™ pepper, which has been in high demand since its launch, won Kids’ Choice Pepper and best specialty bell pepper; SUNSET® orange bell pepper also received first place in its category. In addition, Campari® won best cocktail tomato and red Sweet Twister™ won best specialty long pepper.

“This competition is focused on flavor, which is the driving force behind everything we do,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “We’re proud to support and be recognized by our local community.”

Entries are judged through a blind taste test by a panel of experts, including representatives from the Ontario Ministry of Agriculture & Rural Affairs, chefs, and produce managers. All entries are then voted on by the public.

The annual greenhouse competition is hosted by R.E.A.C.H. International, a locally funded charitable organization. Proceeds of the contest support the development of schools and clinics in Uganda.



Andrew Maiman to Helm Berry World America®

Berry Dream Team

Mastronardi Produce® is pleased to announce the appointment of Andrew Maiman to the role of President, BerryWorld America® (BWA). In this role, Maiman will pilot category-changing growth alongside the company’s Board of Directors.

“Andrew is joining BWA at a pivotal moment in the evolution of the American berry market,” says Paul Mastronardi. “With his extensive experience in the category, I’m convinced he’s the person to successfully chart this groundbreaking initiative.”

Maiman’s hire is the latest development from an exciting joint-venture partnership between Mastronardi Produce® and BerryWorld®, a UK-based berry company. In his new role, Maiman will lend his expertise gained through over twelve years’ experience in fresh berries to a winning team of fresh produce industry leaders who have their sights set on revolutionizing the North American berry market: Paul Mastronardi, President and CEO, Mastronardi Produce; Adrian Olins, Commercial Director, BerryWorld Group®, and Wil Beekers, European CEO, BerryWorld Group. Together, these industry trailblazers have tremendous expertise in fresh produce and berries, a demonstrated track record in game-changing innovation and customer service, and an impressive portfolio of berry varieties.

“Andrew is the perfect addition to an already stellar team,” says Nicole Balderas, VP of Marketing at Mastronardi Produce. “Paul Mastronardi is a visionary brand builder, Wil Beekers is a berry varieties expert, and Adrian Olins is a global supply chain guru. Coupled with Andrew Maiman’s talent and legacy of business development excellence in the berry category, BWA will be a force.”

“BerryWorld America is positioned to transform the North American berry industry,” says Andrew Maiman. “I’m looking forward to leading the business to explosive growth.”

What’s Better than Chocolate? Ask SUNSET®

Kingsville, Ontario (June 3, 2019) – United Fresh is about to get a whole lot sweeter. Next week in Chicago, SUNSET® will unveil their full line-up of premium berries, which includes the newly rebranded WOW™ berries.

“We can’t wait to share our new WOW™ berry line,” says Nicole Balderas, VP of Marketing at Mastronardi Produce®. “The unique flavor notes of each premium berry are—quite literally—better than chocolate and will completely change expectations for how a berry should taste.”

SUNSET has some seriously sweet treats in store for show attendees, from a special greeting by WOW brand ambassadors to a berry special nightcap at the United Fresh Late-Night Party. The first 150 people to sample the six new varieties of WOW berries will also receive a special take-away.

“SUNSET revolutionized the tomato category by delivering a new level of quality, flavor, and innovation, and we’re going to do it again with berries,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “It’s going to be a banner year for us at United Fresh.”

WOW berries will also be on display in the United Fresh Innovation Award showcase, alongside other SUNSET finalists: Backyard Compostable packaging and Sprinkles™, Tiny Mighty Tomatoes™.

Mastronardi Unveils New European Venture

Kingsville, Ontario, and Maasdijk, Netherlands (May 28, 2019) Mastronardi Produce® is pleased to announce it is investing in Europe through a partnership with Dutch vegetable exporter Soho Produce.

“This partnership will allow us to expand our offerings to our North American customers,” says Paul Mastronardi, President and CEO, and fourth-generation family member to lead Mastronardi Produce. “Whether they’re seeking flavorful tomatoes, rare purple peppers, Belgium Endive, or a unique in-and-out discovery, we can provide a single, efficient procurement solution.”

“From Campari®, the very first branded tomato, to their new cult tomato line, Flavor Bombs™ & Sugar Bombs™, Mastronardi has created the most respected brands in the produce space,” says Remco Beekman, Chief Executive Officer of Soho Produce. “This expertise, coupled with our knowledge of European commodities, positions us for success.”

Beekman will lead Sales and Marketing for the new venture, which will be known as SUNSET of Holland. Paul Schockman will join the team to lead Operations; he brings over 15 years’ experience in the fresh produce sector in both the Dutch and Canadian markets.

SUNSET of Holland will also be the initial distributor in select markets for the first Advanced High-Density Farming System of the John Paul Dejoria/Mastronardi partnership.

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