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SUNSET Launches Online Recipe Series with Roger Mooking

Kingsville, ON (Jan 17, 2017) SUNSET® and celebrity chef Roger Mooking have teamed up once again to launch an all-new video recipe series called Chef Inspired.

The online series features Roger demonstrating everything from what to do with leftover tomatoes to how to make a decadent dessert for two. The Food Network chef uses a variety of SUNSET® products to create his signature dishes, which range from quick and healthy staples to special occasion indulgences.RogerCookingSeries

“Consumers are incredibly engaged and eager to learn from a creative, trailblazing chef like Roger Mooking,” shared Paul Mastron
ardi, CEO. “We’ve developed this series to help home chefs and foodies get inspired to create flavorful new dishes that they may have been intimidated by, or just never thought to try.”

“As a chef, my job is to respect the ingredients and the nurturing it takes to get that ingredient into my kitchen,” shared Roger Mooking. “I know intimately that SUNSET® is dedicated to growing the world’s best ingredients, and that dedication is inspiring. This online series is a great way to share that inspiration with home chefs everywhere.”
All featured recipes are available at

SUNSET® Partners with Movember Foundation

Kingsville, ON (Oct 31, 2015) With November marking the month of men’s health awareness, SUNSET® has proudly partnered with the Movember Foundation to help support the worthy cause.

For the entire month, SUNSET® Kumato® packages will feature a fun moustache shaped label to help bring awareness to men’s health. Consumers are encouraged to peel the label, pose with the ‘stache, and post their photo using the hashtag #MoKumato to be featured on

In addition to Kumato’s packaging facelift, SUNSET® has donated $20,000 to the Movember Foundation, which will go toward funding men’s health programs.sunset-movember

“We’re very proud to support the Movember Foundation for the second year in a row,” shared CEO Paul Mastronardi. “At SUNSET®, we strive to support a health lifestyle, from providing easy, nutritious recipes to supporting local walks and runs. Movember is an important cause because men’s health issues often get overlooked or underplayed. We want to help bring attention to these issues and support in any way we can.”

SUNSET® will also be hosting weekly giveaways on social media all month long to get consumers more involved. To learn mo’, visit


Overnight Dill-ight: New SUNSET® DIY Pickle Kit Wins Two PMA Awards

Kingsville, ON (Oct 18, 2015) SUNSET’s latest revolution in flavor was welcomed with open arms at the PMA Fresh Summit last weekend in Orlando.

The Dill It Yourself™ Pickle Kit received rave reviews from attendees for its convenience, ingenuity, and of course, flavor. That feedback was solidified by an PMA Impact Award as well as a Best of Show award for Best Product Promo.

“PMA is proud to award SUNSET® with the Impact Award for the Dill It Yourself™ Pickle Kit,” shared George Szczepanski, Director of Business Development for PMA. “Consumers are looking for fun and easy ways to engage with produce, and responding to that demand with creative packaging and design is a way that we, as an industry, can work to increase consumption.”DIY-Pickle Kit

The PMA Impact award is based on marketing, food safety, supply chain efficiency/functionality, sustainability, and consumer convenience.

The SUNSET® Dill It Yourself™ Pickle Kit was created as a convenient at-home pickling experience. The pickled and fermented produce trend is at an all-time high, and this product capitalizes on that by creating simple, flavorful homemade pickles overnight.

“The beauty is its simplicity,” shared CEO Paul Mastronardi. “Consumers are looking for convenient ways to take the pickling trend home, and this is the perfect solution.”

The sleek pail contains SUNSET® mini cucumbers and a perfectly portioned spice packet.

Consumers simply rinse and slice the cucumbers, then add water, vinegar, and spices, and refrigerate overnight, or a minimum of six hours. The result? Fresh, crunchy homemade pickles, perfect for topping sandwiches or burgers, or just enjoying alone.

The DIY Pickle Kit also earned an award for Best Product Promo for its unique merchandising displays. SUNSET® designed a portable island unit, which includes a self-playing video display to communicate usage to consumers in a fun, interactive way.
To learn more about the SUNSET® Dill It Yourself™ Pickle Kit, including merchandising options, contact



Meet SUNSET Sliced Leamington Finalists

Meet SUNSETs Sliced Leamington Finalists

 Kingsville, ON (Aug 15, 2016) SUNSET® is proud to introduce this year’s finalists for the second annual SUNSET® Sliced Leamington cooking competition, taking place this Saturday, August 20 at the new Sip and Savour Festival.SlicedFinalists[7]

Applicants were asked to submit a video of them creating their favourite tomato recipe. Finalists were selected based on their kitchen skills, creativity, and pizzazz. Our youth finalists are: Matteo Furfaro of Puslinch, ON, Claire Resendes of Kingsville, ON, Robert Winand-Bacon of Emeryville, ON, and Madison Young of Amherstburg, ON.

Our adult finalists are: Christine Bedard, Nicole McElroy, both of Leamington, ON, Anthony Orlando of Windsor, ON, and Mike Soulierre of Windsor, ON.

SUNSET® Sliced Leamington will be hosted and judged by celebrity chef and Food Network star Roger Mooking. The youth competition will take place at 1pm, and the adult competition will take place at 3pm Saturday. The festival is held at the waterfront by the docks in Leamington.


Paul Mastronardi Named Produce Person of the Year

Kingsville, ON (June 28, 2016) ­ SUNSET® is proud to announce that President and CEO Paul Mastronardi has been named as Produce Person of the Year at the United Fresh, a produce industry exposition in Chicago.

Tying in with the theme of innovation, Mastronardi was selected for his outstanding contributions to the produce industry. Pamela Riemenschneider of Produce Retailer, who presented the award, said that Mastronardi is a driving force behind revolutionizing entire categories in the produce department.


“He was instrumental in bringing the Campari® cocktail tomato to the market [back in 1995],” said Riemenschneider. “Since that time, the tomato category has expanded from basic beefsteaks, Romas, TOVs and cherries to a complete menu of flavors, textures, and colors from bright yellow to a deep brown.”

The fourth generation CEO from Leamington has earned a reputation in the industry for his passion for innovation, quality, and above all, flavor. Under his leadership, the company has been named Canada¹s Best Managed for seven consecutive years, and has continued to develop unique, flavorful products under the SUNSET® brand. The company is also an active member of the community, taking part in several different events and charities throughout the year.

“This is an award for the entire company. Without the hard work of the Mastronardi team, we would not be where we are today,” shared Mastronardi.

Congratulations, Paul!

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