Kingsville, ON (Sept 26, 2025) – Mastronardi Produce® is bringing “Flavor Coast to Coast” for the 2025 International Fresh Produce Association’s Global Produce & Floral Show (GPFS) in Anaheim, CA, this October. The Flavor Coast to Coast theme celebrates the company’s flavor-first approach to produce and nation-wide network of greenhouses, while also supporting Mastronardi’s position as a leader in the industry.
Leading up to the show, audiences can join the team through the exclusive LinkedIn mini-series “Next Stop: Flavor,” as they head on a road trip to GPFS booth #4157. Each episode takes viewers on a journey to explore new Mastronardi products, greenhouse growing, and the never-ending pursuit of flavor, with exclusive team interviews, personal stories, and lots of laughs along the way. Whether the destination is breakfast, lunch, dinner, or a snack, there’s a Mastronardi tomato, pepper, cucumber, berry, or lettuce for every occasion.
Visitors to GPFS booth #4157 can expect an exciting lineup of SUNSET® products. From new innovations in snacking, to premium organic products, to sustainable packaging, and several new brands, there’s something for everyone.
This will be the first time GPFS attendees will get a look at the new Backyard Farms® Green Leaf Lettuce Paper Bag. The design uses 65% less plastic than a traditional PET tray, while keeping the lettuce crisp and delicious. Earlier this year, the design earned the Packaging Innovation Award at the Canadian Produce Marketing Association (CPMA) Convention and Tradeshow.
Mastronardi will be showcasing two new innovations in berries. The new Summer Blast™ Blueberry Snacking Cup is a unique take on healthy snacking. Packaged in convenient grab-and-go resealable cups, these sweet-and-crisp blueberries are ideal for packing in lunches, for road trips, and more. Consumer demand for organics remains strong, and this year Mastronardi is launching the Organic WOW® Joyberry® Blueberries. These berries offer a standout flavor experience for consumers seeking something special.
GPFS visitors will also get their first glimpse at the updated Angel Sweet® brand with impactful new packaging. In addition to the exciting showcase lineup, the elegant new Mastronardi™ Tomato Branch™, perfect for adding a flourish to any charcuterie board or tablescape, will be at the booth. The recently launched Secilia® tomato will be ready to transport visitors to the Mediterranean with its sweet summer flavor, and the newest addition to the popular BOMBS® lineup – BOMBS Squad® will be on display.
“The Flavor Coast to Coast theme is more than a tagline—it’s a celebration of our journey, our people, and our commitment to delivering WOW flavor experiences. We’re excited to connect with attendees at GPFS and share the stories behind our products, innovations, and relentless pursuit of flavor,” said Geoff Kosar, VP Marketing.
There’s so much to see, and taste, be sure to follow the journey on LinkedIn @Mastronardi-Produce and stop by booth #4157 at the GPFS October 16-18!
About Mastronardi Produce®
Mastronardi Produce® is dedicated to making fresh, flavorful produce available 365 days a year. Growing, distributing, and marketing fresh fruits and vegetables for over 70 years under the flagship SUNSET® brand, and more recently under the Backyard Farms®, and Queen of Greens™ brands. Headquartered in Kingsville, Ontario, Mastronardi Produce is the largest vertically integrated producer and distributor of greenhouse-grown produce in North America. Mastronardi Produce® is a pioneer in the greenhouse industry and continues to lead the future of fresh produce through innovation, growth, and flavor.
Company Contact:
Geoff Kosar, Vice President, Marketing
o: 519-326-3218
c: 519-996-0313
communication@sunsetgrown.com
