Kingsville, ON (February 12, 2026) – Mastronardi Produce® is officially launching SUNSET® Pop Its™ bite-sized cucumbers in retail this month following their debut at the International Floral and Produce Association (IFPA) Global Produce and Floral (GPFS) show last October. The cucumbers will hit stores in a newly redesigned carrier, and visitors to the SEPC Southern Exposure show will get the first look at the new design.
Shaped to fit in a cupholder, the oval package with top seal features new film technology that helps keep the cucumbers fresh and crunchy. SEPC attendees can pop by booth #126 to see the convenient package created to make healthy snacking on the go fresh, simple, and easy.
The official retail launch will be supported with TV, social media, and influencer promotions, and consumers can look for in-store promotions popping up this spring. “Consumers are increasingly moving away from ultra processed foods, and snacks like Pop Its™ cucumbers satisfy demand for natural alternatives when it comes to snack and mealtime,” said Geoff Kosar, VP Marketing at Mastronardi™. “We’re making it easier than ever before to make fast, simple, healthy choices that don’t compromise on flavor or texture.”
SUNSET® Pop Its™ cucumbers have been generating excitement with their convenience, flavor, and big crunch. Measuring up to 2 inches, Pop Its™ are sweeter and crisper than conventional cucumbers, ideal for dipping and on-the-go moments.
Company Contact
Geoff Kosar
Vice President, Marketing
communciation@sunsetgrown.com
About Mastronardi Produce®
Mastronardi Produce® is dedicated to nourishing people through fresh food by making flavorful produce available 365 days a year. Growing, distributing, and marketing fresh fruits and vegetables for over 70 years under the flagship SUNSET® brand, and more recently under the Backyard Farms®, and Queen of Greens® brands. Mastronardi Produce® is a pioneer in the greenhouse industry and continues to lead the future of fresh produce through innovation, growth, and flavor.
