was designed for viewing in modern browsers that are built to display the latest digital technologies and is optimized for Internet Explorer 9 and above. For a complete, FLAVORful experience, please upgrade to a newer version of your web browser. Thank you!

What’s Better than Chocolate? Ask SUNSET®

Kingsville, Ontario (June 3, 2019) – United Fresh is about to get a whole lot sweeter. Next week in Chicago, SUNSET® will unveil their full line-up of premium berries, which includes the newly rebranded WOW™ berries.

“We can’t wait to share our new WOW™ berry line,” says Nicole Balderas, VP of Marketing at Mastronardi Produce®. “The unique flavor notes of each premium berry are—quite literally—better than chocolate and will completely change expectations for how a berry should taste.”

SUNSET has some seriously sweet treats in store for show attendees, from a special greeting by WOW brand ambassadors to a berry special nightcap at the United Fresh Late-Night Party. The first 150 people to sample the six new varieties of WOW berries will also receive a special take-away.

“SUNSET revolutionized the tomato category by delivering a new level of quality, flavor, and innovation, and we’re going to do it again with berries,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “It’s going to be a banner year for us at United Fresh.”

WOW berries will also be on display in the United Fresh Innovation Award showcase, alongside other SUNSET finalists: Backyard Compostable packaging and Sprinkles™, Tiny Mighty Tomatoes™.