Mastronardi First in Fresh to Join Sustainable Packaging Coalition®

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(Kingsville, ON, April 1, 2019) Mastronardi Produce continues to lead in sustainability innovation— this time as the first fresh produce company to join the Sustainable Packaging Coalition® (SPC).

 

The SPC is a collection of leading companies and thought leaders who believe in the power of industry to make packaging more sustainable.

 

“We recognize the importance of this issue, and as a leader in the category, we felt it was important to contribute to addressing this issue on a broad scale,” said Paul Mastronardi, President and CEO of Mastronardi Produce, and the fourth-generation family member to lead the organization. “By joining forces with coalition members and continuing to develop earth-friendly solutions, we hope to inspire change among our retailer partners, consumers, and even more broadly.”

 

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“We recognize consumers are concerned about their impact on the planet,” said Nicole Balderas, Vice President, Marketing, for Mastronardi Produce. “We also know that this is a multi-faceted issue, so our goal is to provide a range of packaging solutions to empower consumers and retailers to address it.” Balderas points out the rising concern over single-use plastic as an example saying, “We know consumers want alternatives to single-use plastic, and we are committed to offering alternatives, so they can make choices they feel good about.”

 

Mastronardi will showcase its latest sustainable packaging options, including SUNSET® options that are made from renewable sources and are 100% backyard compostable, at this year’s Canadian Produce Marketing Association’s Convention & Tradeshow in Montreal, Quebec.

 

The SPC is a trademark project of GreenBlue Org. Greenblue is a Charlottesville, VA-based environmental nonprofit dedicated to the sustainable use of materials in society.

We recognize consumers are concerned about their impact on the planet. We also know that this is a multi-faceted issue, so our goal is to provide a range of packaging solutions to empower consumers and retailers to address it.

Nicole Balderas, Vice President, Marketing
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