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SUNSET® Y.E.L.O.™ Wins Best New Vegetable Award

Kingsville, ON (June 12, 2014) – And the award for Best New Vegetable goes to…Y.E.L.O.™!

 Mastronardi Produce® received top honors for their newest SUNSET® product Y.E.L.O. Youth Energy Life Om® at this year’s United Fresh in Chicago. The yellow cocktail tomato took home the title for 2014’s Best New Vegetable.

“We’re honored to receive the Best New Vegetable Award for Y.E.L.O.™,” stated CEO Paul Mastronardi. “We knew from the start that Y.E.L.O.™ had incredible color, flavor and quality and this award certainly validates that.”

Mastronardi Produce® launched SUNSET® Y.E.L.O.™ at the 2013 PMA Fresh Summit to rave reviews. Since then, it’s become known as A Taste of Sunshine™, bringing bright color and flavor to consumers across North America.

“Y.E.L.O.™ comes from the same greenhouse as Campari®, so consumers know it’s a product they’ll love,” continued Mastronardi. “With such a bright, unique color and nearly 50% more Vitamin C than other red tomatoes, Y.E.L.O.™ has definitely become a foodie and family classic.”

Y.E.L.O.™ is currently sold in SUNSET® top seal clamshells as well as Campari® combo packs, offering consumers two bright colors in one perfect package. MPL-SUNSET_YELO_Tomato_Cluster_2013

“Mastronardi Produce® has been leading the greenhouse industry for 60 years and has certainly become known for their flavor and quality,” stated John Toner, Vice President of United Fresh. “I’d like to congratulate them for leading innovation within the industry and introducing such a great new vegetable product to consumers everywhere.”

Looking to get fresh this summer? Find SUNSET® Campari® and Y.E.L.O.™, summer’s sweetest romance, at retailers across North America.