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SUNSET® Takes the Prize at Virtual CPMA

Kingsville, ON (May 13, 2020) – Things just got a little sweeter for SUNSET®, who recently received the Best Snackable Product award at the CPMA Virtual New Product Showcase for their newest on-the-vine snacking tomato, Honey Bombs™. With the cancellation of Canada’s largest produce trade show due to COVID-19, the CPMA took to a virtual platform to display the latest in product and packaging innovation.

“Our Bombs™ lineup has had such an overwhelming response from customers and consumers, first with Flavor Bombs® and then Sugar Bombs®,” says Paul Mastronardi, President and CEO of Mastronardi Produce. “Honey Bombs™ offers the same explosive flavor that consumers come to expect with our brand and is already garnering the same cult-like attention as our other Bombs tomatoes.”

Honey Bombs is the newest addition to the uber successful Bombs™ lineup of snacking tomatoes. These golden sweet cherry tomatoes-on-the-vine offer a sweet-like-honey taste and pack a perfect crunch. Their explosive flavor, vibrant color, and aromatic crunch make them ideal for snacking, salads, and appetizers and their beautiful foil-detailed packaging helps them stand out on shelf.

“While our circumstances have changed tremendously over the past several months, it’s fantastic to see how the industry is still connecting virtually and celebrating innovations in fresh produce,” continues Paul. “We are thrilled to receive this award for one of our latest produce innovations.”

Honey Bombs was one of 56 products that entered the CPMA Virtual New Product Showcase which were displayed on Twitter under the hashtag #2020NPS. Products were judged by a panel of industry experts.

New SUNSET SHIELD Program Helps Protect Employees

Kingsville, ON (May 5, 2020) – Mastronardi Produce is addressing the next milestone as it adapts to the COVID-19 pandemic with the creation of the SUNSET® SHIELD program to help protect its employees.

In late February as news of the spread of COVID-19 aired, Mastronardi Produce acted quickly to ensure the safety of its employees and the stability of its supply chain. Many staff were transitioned to working remotely and a task force, made up of cross-functional leaders was established to focus on the people and the ever-changing landscape during this disruptive time. Vigorous measures were taken to protect workers who needed to remain onsite including social distancing practices and increased cleaning and sanitation. The company also significantly increased its communication touchpoints with employees and created an online portal where employees can access important messages, resources and submit their questions and concerns.

“I’m incredibly grateful and proud of how our Flavor Army has come together to ensure we maintain the critical food supply,” says Paul Mastronardi, President and CEO of Mastronardi Produce Ltd.

Today, Mastronardi Produce is taking further steps to protect its employees by creating the SUNSET® SHIELD program which will help them remember some critical actions to take in order to help prevent the spread of COVID-19. Paul continues, “We’ve been adapting day-to-day as this pandemic has unfolded and with the creation of the SUNSET® SHIELD program we are giving our Flavor Army yet another tool to help keep them safe.”

The SUNSET® SHIELD basics:

S – SOCIAL DISTANCE. Watch your 6’.

H – HEALTH. If you’re sick, STAY HOME!

I – INDIVIDUAL PROTECTION. Always use your PPE.

E – ENGAGE REMOTELY. Use technology to communicate. Even in the office.

L – LOOK. Read and obey all posted signage and guides.

D – DEEP CLEAN. Frequent handwashing and sanitization.

For almost two months now, while some of the staff have worked remotely the company has been able to focus on its frontline workers. Now, as the population in both the U.S. and Canada consider returning to work, the company is dealing with yet another challenge: a safe, phased in return to work of its remote workforce.

“With the addition of more staff in our facilities it’s important that our employees understand what steps we all need to take to remain safe and healthy,” says Paul. “Our employees are the heart of this company, and they are incredibly passionate about what they do. They are truly world-class in every way. Without this team, we would not be here, and making sure they’re protected is something that I personally take very seriously.”

The new SUNSET® SHIELD program will be launched immediately and be continuously adapted to the ever-changing needs during this pandemic.

Greenhouse Grower Article

Mastronardi Produce is one of the true pioneers in the greenhouse produce industry. Since building the first commercial greenhouse in North America in the 1940s, the company has continued as an innovator and leader in the greenhouse industry for more than 70 years, with four generations leading the charge over time. With a formative vision to provide fresh, premium greenhouse vegetables year-round, the company has become a world-class producer focused on quality and unbeatable flavor.

Click here for full article.