(Kingsville, ON, July 19, 2019) As part of its ongoing commitment to inspiring healthy living, SUNSET® is sending 48 local youth who might not otherwise attend summer camp to “CAMP-ARI,” a week-long program at Gesstwood Camp and Education Centre in Essex, ON. The name “CAMP-ARI” is a tribute to SUNSET’s award-winning Campari® cocktail tomato, the first-ever branded tomato.
“We’re thrilled to send 48 local kids to camp this summer,” says Melanie Mastronardi, Project Coordinator, Community. “Our mission is to inspire healthy living through WOW flavor experiences, and this is a great way to encourage kids to get active and make smart eating choices.”
In addition to enjoying fresh air and memorable experiences, all 2019 Gesstwood campers throughout the summer will have access to fresh, greenhouse-grown SUNSET® fruits and vegetables at their camp meals and snacks.
“We’re grateful to SUNSET for their continued support, including the weekly donations of delicious greenhouse-grown produce they provide to help fuel the approximately 60 – 100 campers we host each week throughout the summer,” says Breanna Roles, Gesstwood Camp Director.
This is the second year SUNSET has sponsored Gesstwood, which provides year-round recreational programs. To date, SUNSET has completely renovated and winterized six cabins at the camp, including the latest Aloha Cabin, named for the company’s unique orange-and-yellow-striped bell pepper. Materials for the Aloha Cabin were provided by the United Church.
Gesstwood also got a new look, thanks to SUNSET’s award-winning creative team. They led the redesign of the camp’s logo, which was used on camper and staff T-shirts and bandanas that SUNSET supplied this summer.