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Mastronardi Unveils New European Venture

Kingsville, Ontario, and Maasdijk, Netherlands (May 28, 2019) Mastronardi Produce® is pleased to announce it is investing in Europe through a partnership with Dutch vegetable exporter Soho Produce.

“This partnership will allow us to expand our offerings to our North American customers,” says Paul Mastronardi, President and CEO, and fourth-generation family member to lead Mastronardi Produce. “Whether they’re seeking flavorful tomatoes, rare purple peppers, Belgium Endive, or a unique in-and-out discovery, we can provide a single, efficient procurement solution.”

“From Campari®, the very first branded tomato, to their new cult tomato line, Flavor Bombs™ & Sugar Bombs™, Mastronardi has created the most respected brands in the produce space,” says Remco Beekman, Chief Executive Officer of Soho Produce. “This expertise, coupled with our knowledge of European commodities, positions us for success.”

Beekman will lead Sales and Marketing for the new venture, which will be known as SUNSET of Holland. Paul Schockman will join the team to lead Operations; he brings over 15 years’ experience in the fresh produce sector in both the Dutch and Canadian markets.

SUNSET of Holland will also be the initial distributor in select markets for the first Advanced High-Density Farming System of the John Paul Dejoria/Mastronardi partnership.

Trailblazing Partnership Brings Local Produce to Appalachia

SUNSET & AppHarvest Logos

Kingsville, Ontario, and Morehead, Kentucky (May 21, 2019) Produce industry leader Mastronardi Produce and AppHarvest have announced construction of a high-tech greenhouse in Morehead, Kentucky, which will bring an infusion of jobs and award-winning produce to the Appalachian states.

“The 60-acre [2.6 million plus square feet], state-of the-art facility will be one of the most sustainable, efficient, and technologically advanced greenhouses of its kind,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “This is a significant milestone for Kentucky’s farming and food sectors.”

The new build represents Phase One of AppHarvest Founder and CEO Jonathan Webb’s vision to stoke the region’s economy, which took a major hit with the decline of coal.  It will create year-round access to locally-grown SUNSET® tomatoes and cucumbers, and it will be the largest high-tech cucumber greenhouse in the US.

Both Mastronardi and AppHarvest share a strong commitment to developing communities, and the Morehead location was chosen with careful intention.

“Situated in the heart of America, the facility is within one day’s drive of 70% of the US population in a region known for its hard work, ingenuity, and tenacity,” says Webb. “This greenhouse will be a source of opportunity, optimism, and prosperity for the entire Appalachian region.”

“We believe everyone should be able to buy fresh vegetables,” says Mastronardi. “Thanks to this partnership, consumers in Kentucky and surrounding states—Ohio, Tennessee, Virginia, and West Virginia, to name a few—can look forward to flavorful SUNSET® produce arriving at stores within hours of being hand-picked. And increasing availability of local produce will continue to be a priority for us.”

Look for delicious, Kentucky-grown SUNSET® products to hit stores in 2020.