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New Holiday Crop Lights Up the Season

Happy Freshtivus™!

Kingsville, Ontario (December 10, 2018) Happy Freshtivus™! The first winter crop of flavorful, red-and-yellow-striped ALOHA™ peppers has arrived to brighten holiday sales, Sunset® announced today.

“We’re all about celebrating fresh flavor year-round, and ALOHA’s bold color adds the perfect flair to seasonal displays,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Let the Freshtivities begin!”

Award-winning ALOHA peppers are available in 12X2-count and 11-pound bulk cases. For more information, contact sales@sunsetgrown.com.

Backyard Farms®’ Northeast Expansion Sets Record

BYF Loves NY

Kingsville, Ontario, and Oneida, New York (December 3, 2018)  Mastronardi Produce Ltd. is expanding the beloved Backyard Farms® brand with the introduction of a high-tech greenhouse in New York, the largest-ever single build in North America.

“This expansion allows us to meet the incredible loyal consumer and retailer demand for this brand,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “It also ensures that all Northeasterners can enjoy what New Englanders have come to expect—fresh-from-the-vine Backyard Farms tomatoes delivered within hours.”

aerial shot of greenhouse

The 71.6-acre glass greenhouse is only Phase I of the company’s mission to satisfy customer appetites—and exceed flavour expectations—for locally grown Backyard Farms® tomatoes.

The new, industry-leading greenhouse more than doubles Backyard Farms’ greenhouse growing acreage and increases Mastronardi Produce’s internal greenhouse network to seven locations across the United States. In total, Mastronardi produces and delivers fresh, flavorful produce to retailers from more than 4,000 productive acres of growing capacity.

Delicious, New-York-grown Backyard Farms® tomatoes are planned to hit stores in Fall 2019.