Kingsville, ON (December 4, 2017) Designed to give busy supermarket shoppers a fresh alternative to take out and home delivery meal kits, SUNSET® announced the launch of its “You Make Me™” line of four pasta kits. These convenient meal kits contain everything you need to cook a flavorful, gourmet pasta dish at home: fresh tomatoes, perfectly portioned pasta, spice packets and infused olive oil. The recipes were developed by SUNSET® Culinary Director and celebrity chef Roger Mooking.
“At SUNSET®, we identify with busy consumers who don’t always have time to prepare home-cooked meals from scratch using our fresh produce,” SUNSET® CEO Paul Mastronardi stated. “Ready in minutes with fresh tomatoes included, our “You Make Me™” pasta kits deliver “grab and go” convenience without sacrificing flavor or compromising on nutrition.” These innovative meal kits, with eye-catching graphics, are available in four different flavors and feature a unique pasta in every kit: Classic Italian (“You Make Me Fresh”), Spicy Arrabbiata (“You Make Me Hot”), Creamy Parmesan (“You Make Me Blush”) and Cold Pasta Salad (“You Make Me Chill”). Each kit serves dinner for two or makes four sides, and can be cooked in 15 minutes or less.
The “You Make Me” line is the evolution of the Minzano® pasta kit that SUNSET® tested earlier this year in select supermarkets. “We launched the Minzano® kit in March and it exceeded our expectations,” Mastronardi continued. “We then went straight to work on optimizing an assortment of recipes to provide consumers with a line of fresh and convenient meal choices that would meet their needs.”
SUNSET® Culinary Director Roger Mooking shared Mastronardi’s excitement for the innovative new line. “If you don’t have time to make it from scratch, grab a “You Make Me” Pasta Kit,” Mooking said. “We picked all the ingredients so you can prepare a tasty meal in less time than it takes to order in!”
The “You Make Me™” line is now available in the produce departments of supermarkets nationwide.