In the News Archive - SUNSET® Produce

SUNSETGROWN.com was designed for viewing in modern browsers that are built to display the latest digital technologies and is optimized for Internet Explorer 9 and above. For a complete, FLAVORful experience, please upgrade to a newer version of your web browser. Thank you!


SUNSET® Serves Up Convenience with New YOU MAKE ME™ Pasta Kit Line

Kingsville, ON (December 4, 2017) Designed to give busy supermarket shoppers a fresh alternative to take out and home delivery meal kits, SUNSET® announced the launch of its “You Make Me™” line of four pasta kits. These convenient meal kits contain everything you need to cook a flavorful, gourmet pasta dish at home: fresh tomatoes, perfectly portioned pasta, spice packets and infused olive oil. The recipes were developed by SUNSET® Culinary Director and celebrity chef Roger Mooking.

“At SUNSET®, we identify with busy consumers who don’t always have time to prepare home-cooked meals from scratch using our fresh produce,” SUNSET® CEO Paul Mastronardi stated. “Ready in minutes with fresh tomatoes included, our “You Make Me™” pasta kits deliver “grab and go” convenience without sacrificing flavor or compromising on nutrition.” These innovative meal kits, with eye-catching graphics, are available in four different flavors and feature a unique pasta in every kit: Classic Italian (“You Make Me Fresh”), Spicy Arrabbiata (“You Make Me Hot”), Creamy Parmesan (“You Make Me Blush”) and Cold Pasta Salad (“You Make Me Chill”). Each kit serves dinner for two or makes four sides, and can be cooked in 15 minutes or less.

The “You Make Me” line is the evolution of the Minzano® pasta kit that SUNSET® tested earlier this year in select supermarkets. “We launched the Minzano® kit in March and it exceeded our expectations,” Mastronardi continued. “We then went straight to work on optimizing an assortment of recipes to provide consumers with a line of fresh and convenient meal choices that would meet their needs.”

SUNSET® Culinary Director Roger Mooking shared Mastronardi’s excitement for the innovative new line. “If you don’t have time to make it from scratch, grab a “You Make Me” Pasta Kit,” Mooking said. “We picked all the ingredients so you can prepare a tasty meal in less time than it takes to order in!”

The “You Make Me™” line is now available in the produce departments of supermarkets nationwide.

SUNSET® Launches Limited Edition Flavor Bowl™ Football To Promote Healthy Snacking on Game Day

Kingsville, ON (November 30, 2017) Just in time for the NFL and NCAA playoff pushes where every game matters, we’re proud to introduce the Flavor Bowl™, an innovative football-shaped container filled with one pound of flavorful, premium snacking tomatoes!

“Snacking and watching football go hand in hand,” said SUNSET® CEO Paul Mastronardi. “We wanted to offer tailgaters and TV viewers a fun way to bring healthy snacks to the party in a package that fits right into game day entertaining.” The lid of the Flavor Bowl™ is specially designed to act as a base and locks the football into place so consumers have an exciting, convenient bowl to serve their snacking tomatoes from. It’s the perfect center piece for any game day platter.

The Flavor Bowl™ launch is also being supported with a compelling on pack and digital contest at www.sunsetgrown.com/gameday where consumers are invited to enter to win the ultimate game day prize, a 75” Samsung 4K Ultra HD Smart TV or one of three tailgating prize packs including a Yeti Cooler®, a Yeti Tumbler® and a Sunset® Stadium Blanket.

It’s all part of our commitment to make healthy snacking tastier and more enjoyable than ever. Look the Flavor Bowl™ at your favorite supermarket!

SUNSET® #Mokumato Campaign Tops $60,000 in Donations to the Movember Foundation and Exciting Levels of Consumer Participation

Kingsville, ON (November 29, 2017)  For the third consecutive year, SUNSET® partnered with the Movember Foundation to raise awareness about men’s health. This year’s $20,000 donation brings the total amount raised by SUNSET® for the Movember Foundation to $60,000. As part of the month-long social media campaign, consumers uploaded more than 250 unique photos to  Facebook, Twitter and Instagram with #Mokumato and #Movember to help the company share the Movember Foundation’s mission.

“At SUNSET®, we pride ourselves on growing top-quality products that enable our customers to live healthier lives” CEO Paul Mastronardi explained. “The goal of our #MoKumato campaign is to make it easier for anyone to start a conversation about important men’s health issues with men they care about. It’s all about increasing awareness and motivating men to take preventive action.”

The #Mokumato campaign was inspired by a 2014 article in Men’s Health magazine where the SUNSET® Kumato® tomato was named one of the healthiest foods for men. In recognition of this unique honor and the “growing” popularity of “No Shave November,” SUNSET® made its first $20,000 donation to the Movember Foundation in 2015.

To get consumers more involved with spreading men’s health awareness, SUNSET® launched the #Mokumato campaign in 2016. All “Movember” long, the company packed their Kumato tomatoes with special mustache labels that promoted the Movember Foundation. The label also encouraged consumers to pose for a selfie with the mustache and post the photo to Twitter, Facebook, or Instagram with #MoKumato and #Movember for a chance to win a prize pack valued at over $200. Social media fans were encouraged to either print a copy of the mustache label or post a photo of a man who inspires them. In 2016, 102 people participated in the campaign. This year, nearly 300 people uploaded photos to share the Movember Foundation’s mission.

In addition to the same weekly prize pack drawing, this year’s campaign featured a dedicated landing page sunsetgrown.com/movember/ where consumers could discover compelling statistics about men’s health and share them with men they care about on social media. The landing page also featured a scrolling display where consumers could see their photos as well as all the other photos entered in the #Mokumato campaign.

Finally, SUNSET employees got into the act by purchasing special #Mokumato t-shirts from the company. This fun fundraiser raised an additional $5,870 for the Movember Foundation and set the bar high for next year.