Kingsville, ON (Oct 18, 2015) SUNSET’s latest revolution in flavor was welcomed with open arms at the PMA Fresh Summit last weekend in Orlando.
The Dill It Yourself™ Pickle Kit received rave reviews from attendees for its convenience, ingenuity, and of course, flavor. That feedback was solidified by an PMA Impact Award as well as a Best of Show award for Best Product Promo.
“PMA is proud to award SUNSET® with the Impact Award for the Dill It Yourself™ Pickle Kit,” shared George Szczepanski, Director of Business Development for PMA. “Consumers are looking for fun and easy ways to engage with produce, and responding to that demand with creative packaging and design is a way that we, as an industry, can work to increase consumption.”
The PMA Impact award is based on marketing, food safety, supply chain efficiency/functionality, sustainability, and consumer convenience.
The SUNSET® Dill It Yourself™ Pickle Kit was created as a convenient at-home pickling experience. The pickled and fermented produce trend is at an all-time high, and this product capitalizes on that by creating simple, flavorful homemade pickles overnight.
“The beauty is its simplicity,” shared CEO Paul Mastronardi. “Consumers are looking for convenient ways to take the pickling trend home, and this is the perfect solution.”
The sleek pail contains SUNSET® mini cucumbers and a perfectly portioned spice packet.
Consumers simply rinse and slice the cucumbers, then add water, vinegar, and spices, and refrigerate overnight, or a minimum of six hours. The result? Fresh, crunchy homemade pickles, perfect for topping sandwiches or burgers, or just enjoying alone.
The DIY Pickle Kit also earned an award for Best Product Promo for its unique merchandising displays. SUNSET® designed a portable island unit, which includes a self-playing video display to communicate usage to consumers in a fun, interactive way.
To learn more about the SUNSET® Dill It Yourself™ Pickle Kit, including merchandising options, contact firstname.lastname@example.org