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SUNSET® Wins Big at Hottest Tomato Competition

Kingsville, ON (June 15, 2014) – The awards keep rolling in for Mastronardi Produce®/SUNSET®, this time taking home 6 titles from the 8th annual Greenhouse Competition in Leamington, Ontario.

A record number of greenhouse companies were in the running for this year’s Hottest Tomato, Coolest Cucumber and Perfect Pepper. Mastronardi Produce® led the competition with 6 first place awards including Best English Cucumber, Best Overall Tomato and People’s Choice for Best Pepper with SUNSET® sweet bell peppers. The star of the show? SUNSET’s Seriously Sweet® Zima® tomatoes, taking top honors with Best Specialty Tomato and Best Overall Tomato.

“We’re very excited about the Greenhouse Competition results,” shared CEO Paul Mastronardi. “Each year the contest gets bigger and better and we’re thrilled to have had such great success, especially with Zima®.”

The victorious weekend comes on the heels of the United Fresh show in Chicago, which named SUNSET® Y.E.L.O.™ cocktail tomatoes as the industry’s Best New Vegetable of 2014.

“It’s been a great week,” said Mastronardi. “We’re very proud and very thankful to be getting such incredible feedback from the industry and consumers alike. Zima® and Y.E.L.O.™ are both great products with amazing color and flavor and have quickly become household favorites.”

The annual competition is hosted by R.E.A.C.H. International, a locally funded charitable organization, with proceeds going toward the funding of schools and clinics in Uganda.

Looking to try these award-winning flavors? Consumers can find Zima® snacking tomatoes, Y.E.L.O.™ cocktail tomatoes and other SUNSET® products at retailers across North America.

SUNSET® Y.E.L.O.™ Wins Best New Vegetable Award

Kingsville, ON (June 12, 2014) – And the award for Best New Vegetable goes to…Y.E.L.O.™!

 Mastronardi Produce® received top honors for their newest SUNSET® product Y.E.L.O. Youth Energy Life Om® at this year’s United Fresh in Chicago. The yellow cocktail tomato took home the title for 2014’s Best New Vegetable.

“We’re honored to receive the Best New Vegetable Award for Y.E.L.O.™,” stated CEO Paul Mastronardi. “We knew from the start that Y.E.L.O.™ had incredible color, flavor and quality and this award certainly validates that.”

Mastronardi Produce® launched SUNSET® Y.E.L.O.™ at the 2013 PMA Fresh Summit to rave reviews. Since then, it’s become known as A Taste of Sunshine™, bringing bright color and flavor to consumers across North America.

“Y.E.L.O.™ comes from the same greenhouse as Campari®, so consumers know it’s a product they’ll love,” continued Mastronardi. “With such a bright, unique color and nearly 50% more Vitamin C than other red tomatoes, Y.E.L.O.™ has definitely become a foodie and family classic.”

Y.E.L.O.™ is currently sold in SUNSET® top seal clamshells as well as Campari® combo packs, offering consumers two bright colors in one perfect package. MPL-SUNSET_YELO_Tomato_Cluster_2013

“Mastronardi Produce® has been leading the greenhouse industry for 60 years and has certainly become known for their flavor and quality,” stated John Toner, Vice President of United Fresh. “I’d like to congratulate them for leading innovation within the industry and introducing such a great new vegetable product to consumers everywhere.”

Looking to get fresh this summer? Find SUNSET® Campari® and Y.E.L.O.™, summer’s sweetest romance, at retailers across North America.