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Good things growing

tomatoesMPL… Chris Veillon, director of Marketing at Mastronardi Produce® in Kingsville, Ont., says new and different products are the main factor driving growth in the greenhouse industry. For example, 15 years ago tomatoes came in one variety and consumers used them in everything from salads to sauces. “Now when you walk into a store, it’s an experience where you’re buying specific products for specific uses,” says Veillon. “Customers are becoming more savvy with the tomatoes they’re purchasing and how they’re using them.”

Mastronardi Produce®, which began growing vegetables in the 1920s, is now the largest greenhouse operator in North America. It produces a wide range of gourmet greenhouse tomatoes, peppers and cucumbers under its Sunset brand, including Campari cocktail tomatoes, Spendido grape tomatoes and Zima®, an orange grape tomato meant for snacking. “Our forte is in new product development,” says Veillon. “[We] test over 200 different varieties of tomatoes in every colour, shape and size you can think of.” (more…)